Resources: Social media

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Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success

Today there are over 75 million Twitter users and more than 400 million people on Facebook. So if social media is not yet part of your company’s marketing plan, it may be time to jump on the proverbial bandwagon. In this month’s feature — part 1 of a 2-part series — you’ll find 10 tips for how to use Twitter to help optimize your current email-marketing program.

How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

Driving List Growth with Twitter Is NOT Rocket Science

But, it does take some planning, consistent work, and some creativity. With the tremendous growth of Twitter usage over the last year, it’s hard to ignore the 18 million people currently on Twitter. Here’s a quick overview for how Twitter can drive your email list growth and ultimately your sales. Fasten your seatbelt – this is really cool (and fun) stuff!

Back Link Your Way to a Higher Ranking in Google Search Results

Did you realize the number and quality of back links – the links that point back to your Web site from another Web page or Web site – are a major factor in determining your Google Page Rank? So that means the more back links you can generate, the more likely your Web site will move to the top of the Google search list and ultimately be found by more prospects and customers.

Use Social Networking to Jump-Start Your List-Building Efforts

Online social networking is quickly becoming an integral part of everyday life for millions of people today. How can your business benefit by using this popular technology? One important way is to use social networking to give your list-building efforts a jump-start. Here we share two main FulcrumTech strategies for doing just that.

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