All your e-commerce customers are not the same, so why would you send them all the same email message? By segmenting your email subscribers into different groups, you can send more-personalized and relevant content, as well as offers that best match their individual interests and needs.
A quality email list is a vital tool for getting the biggest return on investment from your email-marketing campaigns. But how do you build a list of engaged and loyal subscribers? These best practices will get you off to a great start!
If you’re looking for an effective way to build your email list, a squeeze page may do the trick. Here’s what you need to know about how to get the most out of a squeeze page.
Growing a quality email list is one of the most important (and most challenging) aspects of email-marketing success. So start 2015 strong by reviewing your current strategies for email list building with the goal of discovering new ways to improve.
What’s the first word that “pops” into your head when you think about online popups or popovers? “Annoying,” perhaps? But after you read this blog about FulcrumTech’s popover results, as well as the incredible lifts in subscriptions that marketers are getting thanks to popover forms, you may instead use words such as “effective” and “unbelievable” to describe them. Personally, I’ve been blown away by the results that are possible from this tactic. And if your organization is serious about building an email list, it’s time to consider a popover form to help drive your subscriber sign-ups.
The evidence is overwhelming — email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave five tips for segmenting email lists to help boost return on investment. Here we expand on that advice with five more ways to segment your email lists.