Resources: List building and segmentation

Start your project with FulcrumTech ›

The Power of Popover Forms — How to Increase Your Email List Growth by 300%

What’s the first word that “pops” into your head when you think about online popups or popovers? “Annoying,” perhaps? But after you read this blog about FulcrumTech’s popover results, as well as the incredible lifts in subscriptions that marketers are getting thanks to popover forms, you may instead use words such as “effective” and “unbelievable” to describe them. Personally, I’ve been blown away by the results that are possible from this tactic. And if your organization is serious about building an email list, it’s time to consider a popover form to help drive your subscriber sign-ups.

Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

The evidence is overwhelming — email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave five tips for segmenting email lists to help boost return on investment. Here we expand on that advice with five more ways to segment your email lists.

Sign Up for NewsLever

Our free, monthly email newsletter

NewsLever is our free, monthly e-newsletter for B2B and B2C professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.

  • This field is for validation purposes and should be left unchanged.

Privacy Policy|Learn More|Current Issue