Resources: Landing page optimization

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5 Best Practices for E-Commerce Landing Page Optimization

When it comes to optimizing e-commerce email campaigns, much effort is typically focused on improving open rates. Although open rates certainly are pivotal to a campaign’s success, marketers often ignore one of the most critical areas of optimization: an email’s dedicated landing page. Yet that’s where the deal is sealed and conversion happens.

Landing-Page Optimization – 9 Tips for Driving Email Campaign Conversions

9 Tips for Driving Email Campaign Conversions
Landing pages are critical to the effectiveness of your email campaigns. That’s because even if your email open and click-through rates are phenomenal, a campaign isn’t a success unless prospects follow through to your marketing goal and convert. Here we share some of our top tips and tactics for optimizing landing pages to help drive conversions and give a boost to your email-marketing return on investment (ROI).

Key Email Strategy for Mobile-Responsive Web Design

How important is a mobile email strategy? Considering that more than 50% of most brands’ emails will be opened on a mobile device this year, a mobile email strategy is vital for success. Here we talk about how that strategy must go beyond simply the email design to ensure that your entire conversion path — from email to website landing page — provides a great mobile experience.

The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business

A solid lead-generation system is the heart of every successful business plan. That’s why it’s important to continually seek new and innovative ways to grow sales and build interest in your organization’s products and services. In this month’s feature, I share six essential steps from FulcrumTech’s Business Lead-Generation Playbook to help you effectively grow your company.

Email-Marketing Optimization — 7 Steps to Effective A/B Split Testing

A/B split testing is a great method for optimizing your email-marketing campaigns. And you may be surprised how easy implementing it is. Basically, it involves testing two versions of your email among a small group of your subscribers, determining which version gets the best results, and then using the winning version for the rest of your subscribers. You may also want to use this method to test elements of website landing pages.

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