Resources: Predictive marketing

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Part 3—What Tools Are Leading Predictive Marketing?

When it comes to driving the best performance results and revenue from the email channel, many marketers are finding that leveraging predictive analytics is key. But with so many predictive tools from which to choose, how can you know which one is best for your business? Here we highlight the benefits of 10 of our favorite predictive analytics platforms for 2018 in this third article of a 3-part predictive marketing series.

Predictive Marketing and How It Fits into Email Marketing

Predictive marketing is one of the top email-marketing trends in 2018. That’s because it paves the way for marketers to make more data-driven decisions, which, in turn, gives a big lift to email-marketing performance, sales, and revenue. Find out what you need to know about predictive marketing-and how to effectively implement it into your email program-beginning with this first article in a 3-part series.

How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks

How do you get more prospects and customers to open and click your emails? Make sure that your emails are relevant, personal, and expected (i.e., recipients have actually asked to receive them). Check out a ton of ideas for leveraging dynamic content to optimize the relevant and personal aspects of your email marketing.

3 Predictive Models Email Marketers Should Know

How can you effectively use predictive analytics to engage your customers and increase revenue? Understanding your predictive analytics platform — how to use it and what it’s best used for — is key. To get you started, here are three predictive models you should know about and some examples of how they can be used to improve your email performance results.

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