Developing a strong brand is essential to business success. To build a strong brand, you need to consistently represent that brand in all your marketing efforts, including email campaigns. Here are 6 key email-marketing tips to help you build brand awareness, as well as optimize the customer journey on the way to conversion.
How successful are your email template designs? Do they consistently get the click, generate sales, and maximize your return on investment (ROI)? Check out these email-marketing design tips that are key for making an email template that works.
Can the colors that you use in your email design have an impact on email performance metrics, such as clicks and conversions? Here are some things to consider as you use color in your email marketing to help create a mood, spark interest, and drive subscribers to take action.
Looking for some easy and effective ways to give a big boost to your email-marketing campaign performance? Then check out these five strategies that are sure to improve your open and click rates and help keep your subscribers engaged.
Looking for inspiration to create emails that your subscribers actually open and click? Then check out these examples of exceptional emails that have been evaluated by FulcrumTech experts for our monthly NewsLever Get the Click column.
At FulcrumTech, we recently implemented a new strategy for an email newsletter that doubled the opens and clicks for the newsletter’s Gmail subscribers. Has Gmail “clipped” your emails, hiding the full content behind a “View entire message” link? Here, we share some strategies for what you can do not only to prevent it from happening again, but to increase your opens and clicks along the way.