Are you about to send email on a brand-new Internet protocol (IP) address? Then, you’ll want to be sure to warm it up the right way to establish a stellar reputation with Internet service providers (ISPs) to get your emails into primary email inboxes of your intended recipients and subscribers.
On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.
Find out the difference between email deliverability and email delivery rate. Some marketers use them interchangeably but they’re not the same. Here you will discover the ins and outs of email deliverability and email delivery rate.
A customer signs up to get email promotions from your company but then marks your email as spam. Here are reasons why consumers hit the “Report spam” button, as well as some handy tips to prevent it from happening to your next email campaign.
Looking to build an effective email automation series? One that drives revenue growth by getting your prospects and customers the right email content at just the right time? Here are four keys to a successful automation series.
Compared to average customers, engaged and loyal customers can help boost a company’s revenue by 23%, according to a recent Gallup survey. Here, you’ll find some great ways to increase customer engagement through your email marketing.