Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI.
How do you create attention-grabbing emails that cut through your subscribers’ inbox clutter, improve deliverability, and send your ROI soaring, as well as increase campaign opens, clicks, and conversions? Here are some of our favorite tips and tricks.
Looking for some easy and effective ways to give a big boost to your email-marketing campaign performance? Then check out these five strategies that are sure to improve your open and click rates and help keep your subscribers engaged.
The annual buying power of millennials is rapidly rising each year, predicted to reach $200 billion in 2017. Who are your millennial customers and how can you optimize your email-marketing campaigns to better reach, engage, and convert this consumer group?
Looking for inspiration to create emails that your subscribers actually open and click? Then check out these examples of exceptional emails that have been evaluated by FulcrumTech experts for our monthly NewsLever Get the Click column.
If your company is like most, your email-marketing efforts are heavily focused on the front end of your sales funnel: the acquisition and conversion of new customers. That means you’re likely not investing enough in your existing customer base. So, let’s focus on how to use email to optimize the back end of your sales funnel — retaining customers and upselling your product line — to drive more sales and revenue.