Resources: Email optimization

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Email-Marketing Optimization — How to Retain More Customers and Radically Grow Sales

If your company is like most, your email-marketing efforts are heavily focused on the front end of your sales funnel: the acquisition and conversion of new customers. That means you’re likely not investing enough in your existing customer base. So, let’s focus on how to use email to optimize the back end of your sales funnel — retaining customers and upselling your product line — to drive more sales and revenue.

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