The annual buying power of millennials is rapidly rising each year, predicted to reach $200 billion in 2017. Who are your millennial customers and how can you optimize your email-marketing campaigns to better reach, engage, and convert this consumer group?
Looking for inspiration to create emails that your subscribers actually open and click? Then check out these examples of exceptional emails that have been evaluated by FulcrumTech experts for our monthly NewsLever Get the Click column.
If your company is like most, your email-marketing efforts are heavily focused on the front end of your sales funnel: the acquisition and conversion of new customers. That means you’re likely not investing enough in your existing customer base. So, let’s focus on how to use email to optimize the back end of your sales funnel — retaining customers and upselling your product line — to drive more sales and revenue.
There are myriad new and easy-to-implement tools and technologies to help take your email performance results to the next level. Here are 20 cool email tools for driving engagement, improving deliverability, and increasing revenue that recently caught our eye. If you’re interested in any of these tools, be sure to contact us – we resell some of them and just may be able to save you money!
Email engagement is one of the most important factors that affects deliverability. Are you interested in what’s driving fantastic email engagement for others? Here are some of the latest email-marketing studies and statistics that speak to how email is used by marketers today. And we’ve included some specific engagement-boosting strategies that you could incorporate into your own email-marketing program.
When it comes to email marketing, what are your priorities for 2016? Are they consistent with what other marketers are focusing on this year? Econsultancy’s recently published “Email Marketing Industry Census 2016” can help answer that question. Here are highlights from that report.