Are you doing everything you can to get the most ROI out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing, but haven’t yet tried.
As we’re about to begin a new year, it’s a great time to evaluate your email-marketing program and see where improvements can be made. We’ve compiled an email-marketing strategy checklist for 2013 that highlights 10 of the top areas you’ll want to think about for the New Year.
When it comes to email marketing, copy is one of the top determinants of whether a campaign succeeds or fails. Here we share 12 quick tips to help you craft copy that converts for your next email campaign.
A solid lead-generation system is the heart of every successful business plan. That’s why it’s important to continually seek new and innovative ways to grow sales and build interest in your organization’s products and services. In this month’s feature, I share six essential steps from FulcrumTech’s Business Lead-Generation Playbook to help you effectively grow your company.
A/B split testing is a great method for optimizing your email-marketing campaigns. And you may be surprised how easy implementing it is. Basically, it involves testing two versions of your email among a small group of your subscribers, determining which version gets the best results, and then using the winning version for the rest of your subscribers. You may also want to use this method to test elements of website landing pages.
Measuring email return on investment (ROI) strikes fear in the heart of many marketers. Why bother? Does it really matter? The answer is an unequivocal “YES!”