[raw] FulcrumTech: May 2012 NewsLever
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 6   ISSUE 5  |  MAY 2012
In This Issue
Feature Article
Email-Marketing Optimization —
7 Steps to Effective A/B Split Testing

Mitch's Blog
9 Ways Email Marketing Is More Than Constant Contact

FulcrumTech Top Reads
May's List of Great Links

Mobile Devices versus Computers

Mobile Devices versus Computers — Did you know that you can track what devices your subscribers are using to open your emails? Click to see how people are opening this email.

Coming Soon In…
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See us at SoMeBizLife 2012 in Doylestown, PA
See FulcrumTech experts live at the SoMeBizLife 2012 Conference on Wednesday, May 30, 2012. Held at Delaware Valley College in Doylestown, PA, SoMeBizLife boasts an incredible lineup of over 25 speakers in six tracks custom-crafted to every type of social media need. FulcrumTech's President and CEO Mitch Lapides and Director of Interactive Account Management Cari Sultanik are among the SoMeBizLife 2012 presenters. Click here for more info and to register.

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    Feature Article

Feature Article:
Email-Marketing Optimization — 7 Steps to Effective
A/B Split Testing
A/B split testing is a great method for optimizing your email-marketing campaigns. And you may be surprised how easy implementing it is. You can use the information you obtain from A/B split testing to fine tune subsequent email campaigns, while continuing to test additional variables. In this way, you'll achieve steady improvements your email-marketing return on investment, one test a time. Here we provide seven steps essential for implementing an effective A/B split test.
Read More

Mitch Lapides Mitch’s Blog:
9 Ways Email Marketing Is More Than
Constant Contact

In this blog, I provide a quick overview of nine key components of effective email marketing that take it well beyond the email blast software provided by such companies as Constant Contact. And you'll likely walk away with some great ideas that will elevate your email-marketing results above those who may simply be "blasting."
Read More

Announcing ROI Goalsetter

  See FulcrumTech experts' reviews of promotional emails received from Thompson Toyota and other companies in our new website feature — "Get the Click."

Click here for all the latest "Get the Click" reviews.
Get the Click  

Top Reads
FulcrumTech Top Reads:
Here are some recent articles about email marketing you may have missed, but shouldn't!
Interactive Strategy:
How Social Media Affects Email Deliverability
If the Email's Legal, It Can't Be Spam. Can It?
Email Deliverability Takes a Turn for the Worse
Are Email Programs Getting Better?

Interactive Tips:
5 Tips to Monetize Mobile
8 Ways to Write Shorter Tweets and Subject Lines
Email on Mobile

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