This email series from Ancestry is a fabulous example of a simple, yet effective, Black Friday–Cyber Monday campaign. Starting with the subject lines and continuing through a well-designed email, the outstanding offer was clearly communicated and a strong sense of urgency created.
“Welcome to Your Favorites”
That was the subject line of this nurturing email sent to an Overstock.com customer. It’s a strong subject line that stands out in the inbox, especially when paired with the playful preheader, “Look at you, favoriting things like a pro!” Immediately, the subject line and preheader indicate to the recipient that this email contains personalized information.
“Give ’em What They Want: Three Ways to Win your Customers’ Hearts with Digital Marketing”
That was the subject line of an American Marketing Association (AMA) email sent to someone who is not an AMA member and unsure about how she got on the organization’s mailing list. It also happens to be the title of a webinar hosted by the AMA, which recipients would realize if they opened the email.
“Destination: Costa Rica”
That was a subject line of a promotional email sent to a prospective customer who said that she likely joined AMResorts’ email list while searching online for vacation options. Because this subject line is short (21 characters), it will likely stand out in the inbox. It’s also a strong subject line, especially when combined with the preheader: “Start planning your trip to the happiest country in the world!”
“Good Vibes Coming Your Way!” is the subject line of this welcome email sent to a Life is Good customer and fan who signed up to receive emails from the company through a Facebook promotion. It conveys a nice, positive message that is consistent with the company’s brand. And compared to many subject lines today, this one is relatively short, which will likely help it get noticed in the inbox.
This was the subject line in a promotional email sent by eBay to a recipient who was not an eBay customer and unsure how she got on the company’s email list. The subject line was paired with the preheader, “We’ve collected some great deals we know you’ll love,” which sets up recipients for a personalized email experience. The subject line also has personality, which helps this eBay email stand out in the inbox.