Resources: Get the Click

Start your project with FulcrumTech › Email Review: Is It One of Your Favorites?

“Welcome to Your Favorites”

That was the subject line of this nurturing email sent to an customer. It’s a strong subject line that stands out in the inbox, especially when paired with the playful preheader, “Look at you, favoriting things like a pro!” Immediately, the subject line and preheader indicate to the recipient that this email contains personalized information.

AMA Email Review: Does it win your heart?

“Give ’em What They Want: Three Ways to Win your Customers’ Hearts with Digital Marketing”

That was the subject line of an American Marketing Association (AMA) email sent to someone who is not an AMA member and unsure about how she got on the organization’s mailing list. It also happens to be the title of a webinar hosted by the AMA, which recipients would realize if they opened the email.

Email Review: Does It Motivate You to Start Planning a Tropical Vacation?

“Destination: Costa Rica”
That was a subject line of a promotional email sent to a prospective customer who said that she likely joined AMResorts’ email list while searching online for vacation options. Because this subject line is short (21 characters), it will likely stand out in the inbox. It’s also a strong subject line, especially when combined with the preheader: “Start planning your trip to the happiest country in the world!”

Sign Up for NewsLever

Our free, monthly email newsletter

NewsLever is our free, monthly e-newsletter for B2B and B2C professionals who want to develop and implement powerful email-marketing campaigns that build relationships with prospects and customers.

  • This field is for validation purposes and should be left unchanged.

Privacy Policy|Learn More|Current Issue