“★ SiriusXM Has More for You, Dan… This Is So Cool!”
This is the subject line of a promotional email that was sent to a SiriusXM subscriber. When it comes to optimizing subject lines, this one wastes valuable real estate by frontloading the company name that already has been used in the sender address.
This email was sent to a loyal customer of the MeUndies brand. “MeUndies are best shared with friends.” is the email subject line, which was followed by the preheader, “Do you remember life before MeUndies?”
“Get A Grip”
That’s the subject line of a nurturing email that was sent to someone who signed up with the Web-based visual project system Trello. Although it has personality and may capture your attention as you scan the inbox, this subject line lacks specificity and relevance. So, unless it really piques subscribers’ curiosity, it may not get the open.
This nurturing email was sent to someone who had signed up to receive emails from the online real estate company Zillow. The subject line — “DIY Projects (You Can Actually Do)” — effectively catches the eye and imagination of subscribers as they scroll through their inboxes. After all, who isn’t interested in seeing some easy, do-it-yourself (DIY) projects?
“Olivia, It’s Your Special Day…”
This is the subject line of a birthday email sent to a Panera Bread customer who is enrolled in MyPanera, a rewards program that gives deals and discounts to customers on goods sold at the company’s bakery-cafés. Sent three days before the recipient’s birthday, not only is this subject line relevant, but it’s also personalized.
“Black Friday Starts TOMORROW: $10 off $10 Coupon + Door Busters ‣”
This is the subject line of an email sent to a customer who had signed up to receive promotions from the Bon-Ton stores. For this recipient, the subject line stood out in the inbox primarily because she thought it was a mistake: A Black Friday email sent during the first week of July?