Resources: Email campaign strategy

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Email Quality Assurance—Does Your QA Process Empower Email-Marketing Success?

Nobody’s perfect. But when it comes to email marketing, having an effective quality assurance (QA) process in place is one of the most important ways to help ensure the production of flawless email campaigns. Check out these email QA insights and tips to help you avoid making mistakes and having to send the dreaded apology or “oops” email.

Why Email Marketing Is Important—The Benefits of Email Marketing

As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.

An Analytical Look at Email-Engagement Series of Top E-Commerce Companies

In last month’s blog, we talked about 3 triggered email campaigns that have the biggest impact on increasing e-commerce sales: welcome, abandoned-cart recovery, and post-purchase nurturing campaigns. How do top e-commerce companies use these types of email campaigns to engage customers? Here are some recent study results to help answer that question.

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