Resources: Email campaign strategy

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General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?

On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.

What’s Kinetic Email and Why Should You Use It?

In the quest to stand out in the inbox and engage with their subscribers, more and more email marketers are giving kinetic email a try. Here’s why. What Is Kinetic Email? Hover-over animations, rotating banners, carousels, sliders, interactive shopping carts, and games—these are a few examples of the high-impact and interactive designs featured in kinetic…

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