Resources: Email campaign strategy

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B2B vs B2C—What Are the Key Differences Between These 2 Types of Email Campaigns?

Communicating with customers, promoting products, and effectively guiding prospects through the sales cycle—these goals are the same for both business-to-business (B2B) and business-to-consumer (B2C) email campaigns. But here are 4 key differences between B2B and B2C campaigns that marketers need to keep in mind to help maximize their email-marketing return on investment (ROI).

General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?

On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.

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NewsLever is our free, monthly e-newsletter for B2B and B2C professionals who want to develop and implement powerful email-marketing campaigns that build relationships with prospects and customers.

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