Digital sales figures are in for Black Friday through Cyber Monday. As predicted, 2017 is proving to be a record-breaking year! Here are some of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018.
How successful are your email template designs? Do they consistently get the click, generate sales, and maximize your return on investment (ROI)? Check out these email-marketing design tips that are key for making an email template that works.
When, where, and how do people typically engage with email? Check out these 2017 survey results for insight, as well as some tips for how to optimize your email campaign performance and deliverability.
Can the colors that you use in your email design have an impact on email performance metrics, such as clicks and conversions? Here are some things to consider as you use color in your email marketing to help create a mood, spark interest, and drive subscribers to take action.
What can you do to get more opens and clicks for your email campaigns? There’s new evidence that shows personalizing subject lines can have a huge positive impact on email performance. Plus, see how subject-line length also plays an important role in influencing email open rates.
If last year was any indication of what the upcoming holiday season will be like for e-commerce companies, it’s going to be record-breaking! In fact, in a recent Forbes survey, more consumers (82%) said that they plan to buy online this holiday season rather than in stores (77%). Check out these 8 tips to get your email-marketing campaigns ready to capture consumers’ attention and send your holiday sales soaring.