Resources: Email campaign strategy

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What’s Kinetic Email and Why Should You Use It?

In the quest to stand out in the inbox and engage with their subscribers, more and more email marketers are giving kinetic email a try. Here’s why. What Is Kinetic Email? Hover-over animations, rotating banners, carousels, sliders, interactive shopping carts, and games—these are a few examples of the high-impact and interactive designs featured in kinetic…

Post-Purchase Emails-How to Give a Big Boost to Customer Retention and Lifetime Value

You’re hopefully still basking in the glow of a successful holiday email-marketing season that garnered many new customers for your brand. Now it’s time to work on building long-term relationships and turning those first-time purchasers into loyal, lifelong customers. How? Post-purchase email campaigns are a key way to help retain customers and drive more sales….

Get the Most Out of Your Email Campaigns in 2018

Email continues to reign as the top dog of marketing channels. Here are highlights of an email-marketing survey that not only shows how well the email channel performed in 2017, but also some of the most effective email tactics used by leading B2B and B2C executives. Plus, you’ll find useful resource links to help you implement these email tactics to get the most out of your 2018 email campaigns!

Holiday Online Sales Stats and Email Insights—How to Finish Strong in 2017 and Get a Head Start on 2018

Digital sales figures are in for Black Friday through Cyber Monday. As predicted, 2017 is proving to be a record-breaking year! Here are some of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018.

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