Communicating with customers, promoting products, and effectively guiding prospects through the sales cycle—these goals are the same for both business-to-business (B2B) and business-to-consumer (B2C) email campaigns. But here are 4 key differences between B2B and B2C campaigns that marketers need to keep in mind to help maximize their email-marketing return on investment (ROI).
On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.
Developing a strong brand is essential to business success. To build a strong brand, you need to consistently represent that brand in all your marketing efforts, including email campaigns. Here are 6 key email-marketing tips to help you build brand awareness, as well as optimize the customer journey on the way to conversion.
Small mistakes can become a big deal when sending emails to your customers. More than anything, they can be embarrassing. Here are some quick email mistake–correction tips that can help you avoid catastrophe and keep your customers happy. See how FulcrumTech can change how your customers see you.
Top 10 Trends That Will Power Email Marketing in 2018 It’s that time of year—when articles and commentary on email-marketing industry trends abound. Which trends will have the biggest impact on your email campaign performance and return on investment (ROI)? Here’s our take on the top trends, plus some useful tips and resources for how…
How do you determine the optimal number of touchpoints in your sales funnel? Answering that question is key to email-marketing success. Here’s some advice to help you improve your process of converting prospects into customers and driving substantially more sales.