Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI.
How do you create attention-grabbing emails that cut through your subscribers’ inbox clutter, improve deliverability, and send your ROI soaring, as well as increase campaign opens, clicks, and conversions? Here are some of our favorite tips and tricks.
A referral email campaign can be a great way to generate new leads and grow your email list. However, many companies find that getting a referral program to actually deliver isn’t easy. So, we asked for some referral email-marketing tips from Andy Cockburn, co-founder and CEO of Mention Me—a company with a referral platform and excellent track record for successfully optimizing the online referral channel.
Looking to generate more qualified leads, boost engagement with your target audience, increase brand awareness, and ultimately drive more conversions? A retargeting campaign may be the answer. Here are five best practices that are key to retargeting campaign success.
How can you grow your email list, increase your social media following, strengthen your brand, and extend the reach of your email campaigns? By integrating your email and social media marketing. Here are seven tips for doing just that.
Looking to build an effective email automation series? One that drives revenue growth by getting your prospects and customers the right email content at just the right time? Here are four keys to a successful automation series.