You’re hopefully still basking in the glow of a successful holiday email-marketing season that garnered many new customers for your brand. Now it’s time to work on building long-term relationships and turning those first-time purchasers into loyal, lifelong customers. How? Post-purchase email campaigns are a key way to help retain customers and drive more sales….
Email continues to reign as the top dog of marketing channels. Here are highlights of an email-marketing survey that not only shows how well the email channel performed in 2017, but also some of the most effective email tactics used by leading B2B and B2C executives. Plus, you’ll find useful resource links to help you implement these email tactics to get the most out of your 2018 email campaigns!
Digital sales figures are in for Black Friday through Cyber Monday. As predicted, 2017 is proving to be a record-breaking year! Here are some of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018.
How successful are your email template designs? Do they consistently get the click, generate sales, and maximize your return on investment (ROI)? Check out these email-marketing design tips that are key for making an email template that works.
When, where, and how do people typically engage with email? Check out these 2017 survey results for insight, as well as some tips for how to optimize your email campaign performance and deliverability.
Can the colors that you use in your email design have an impact on email performance metrics, such as clicks and conversions? Here are some things to consider as you use color in your email marketing to help create a mood, spark interest, and drive subscribers to take action.