In last month’s blog, we talked about 3 triggered email campaigns that have the biggest impact on increasing e-commerce sales: welcome, abandoned-cart recovery, and post-purchase nurturing campaigns. How do top e-commerce companies use these types of email campaigns to engage customers? Here are some recent study results to help answer that question.
Want to generate more leads, grow your email list, boost email engagement, and build your brand? Adding YouTube videos to your email-marketing and social media strategies may be just the ticket.
Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI.
How do you create attention-grabbing emails that cut through your subscribers’ inbox clutter, improve deliverability, and send your ROI soaring, as well as increase campaign opens, clicks, and conversions? Here are some of our favorite tips and tricks.
A referral email campaign can be a great way to generate new leads and grow your email list. However, many companies find that getting a referral program to actually deliver isn’t easy. So, we asked for some referral email-marketing tips from Andy Cockburn, co-founder and CEO of Mention Me—a company with a referral platform and excellent track record for successfully optimizing the online referral channel.
Looking to generate more qualified leads, boost engagement with your target audience, increase brand awareness, and ultimately drive more conversions? A retargeting campaign may be the answer. Here are five best practices that are key to retargeting campaign success.