How successful are your email template designs? Do they consistently get the click, generate sales, and maximize your return on investment (ROI)? Check out these email-marketing design tips that are key for making an email template that works.
When, where, and how do people typically engage with email? Check out these 2017 survey results for insight, as well as some tips for how to optimize your email campaign performance and deliverability.
Can the colors that you use in your email design have an impact on email performance metrics, such as clicks and conversions? Here are some things to consider as you use color in your email marketing to help create a mood, spark interest, and drive subscribers to take action.
What can you do to get more opens and clicks for your email campaigns? There’s new evidence that shows personalizing subject lines can have a huge positive impact on email performance. Plus, see how subject-line length also plays an important role in influencing email open rates.
If last year was any indication of what the upcoming holiday season will be like for e-commerce companies, it’s going to be record-breaking! In fact, in a recent Forbes survey, more consumers (82%) said that they plan to buy online this holiday season rather than in stores (77%). Check out these 8 tips to get your email-marketing campaigns ready to capture consumers’ attention and send your holiday sales soaring.
Nobody’s perfect. But when it comes to email marketing, having an effective quality assurance (QA) process in place is one of the most important ways to help ensure the production of flawless email campaigns. Check out these email QA insights and tips to help you avoid making mistakes and having to send the dreaded apology or “oops” email.