Resources: Email campaign strategy

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Canada's Anti-Spam Legislation (CASL) Is Looming – Here's What You Need to Know

On July 1, 2014, the toughest anti-spam law to date – Canada’s Anti-Spam Legislation (CASL) – will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for it.

What Do Gmail Image Display Changes Mean for Email Marketing?

Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.

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