Resources: Trigger and nurturing campaigns

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An Analytical Look at Email-Engagement Series of Top E-Commerce Companies

In last month’s blog, we talked about 3 triggered email campaigns that have the biggest impact on increasing e-commerce sales: welcome, abandoned-cart recovery, and post-purchase nurturing campaigns. How do top e-commerce companies use these types of email campaigns to engage customers? Here are some recent study results to help answer that question.

10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails

Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue…

How to Use Drip Email Campaigns to Drive Conversions

If you think automated drip campaigns are an impersonal way to nurture prospects and customers, think again. When it’s done right, email drip marketing has proven to be a highly effective way to build customer relationships and loyalty and to increase sales. For some great examples of drip marketing success, be sure to check out…

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