Resources: Trigger and nurturing campaigns

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An Analytical Look at Email-Engagement Series of Top E-Commerce Companies

In last month’s blog, we talked about 3 triggered email campaigns that have the biggest impact on increasing e-commerce sales: welcome, abandoned-cart recovery, and post-purchase nurturing campaigns. How do top e-commerce companies use these types of email campaigns to engage customers? Here are some recent study results to help answer that question.

10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails

Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue…

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