I just got back from the Internet Retailers Conference 2011, where Loren McDonald – Vice President of Industry Relations at Silverpop – did a great job of presenting some of the major results of his company’s recently released report: “2011 Top Retailers Study: Benchmarks, Trends and Tactics for Better Marketing.” One of the most important points centered around a key class of email marketing called cart-abandonment recovery. To be clear, this is one of the most vital types of emails, right behind welcome email series. I’ve highlighted a few main points below that you don’t want to miss. The bottom line is that if you have a shopping cart and aren’t doing cart recovery, you’re leaving real money on the table – likely a lot of money!
Marketers today are looking for every way possible to squeeze the most value from their promotional budgets. With the trade show and conference season now revving into full gear, we provide tips for using both email and social networking to help maximize your return on investment (ROI) from trade shows. Note that while email is fantastic for developing a relationship after you have the permission, a trade show is a wonderful tool to acquire the names. Doing things right before and after a show will help you build an even higher quality, more powerful list.
Converting prospects into customers typically takes multiple contacts with them. But finding the time to connect with each and every prospect numerous times is a daunting task. To help meet this challenge, many marketers find that an automated email “drip” campaign can be a powerful, efficient, and cost-effective tool for reaching out and converting prospects. Here we share 5 tips for getting the most out of your automated drip email campaigns.
If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?
With open rates almost three times that of commercial emails, transactional email messaging should not be overlooked. These emails are great for sales conversion, customer services, up-selling, gaining important information about customers and prospects, and reducing manual processes within your company. This is one article you can’t miss!
Many people ask me about the value of email marketing, or, better termed “permission marketing.” Well, this is certainly a topic we at FulcrumTech love to discuss.
In this issue, we’ve compiled some impressive statistics from industry success stories, and there are thousands more out there. Feel free to share these stats with your colleagues – they are really impressive! How you may use email and what objectives you can achieve with it are limited only by your imagination and insight.
Every successful program, however, is successful because of how it was planned, written, designed, and managed from step one. To get you started, I’ve also provided some ways to get you thinking and planning about how email can help you blow away your next targets.