Looking to improve email campaign performance and your overall email-marketing return on investment (ROI)? Are you trying to get more clicks and conversions? If so, the best place to start is by identifying the key performance indicators (KPIs) that are most important to your business. Then, you’ll want to identify and focus on the email-marketing metrics that must be improved to support your KPIs.
Digital sales figures are in for Black Friday through Cyber Monday. As predicted, 2017 is proving to be a record-breaking year! Here are some of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018.
Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI.
Here are some of the hottest technologies and solution providers that caught our attention at the Internet Retailer Conference Exhibition (IRCE) last month in Chicago. They give insight into the future of email for the e-commerce market, especially the application of predictive analytics.
Are you leveraging key data that your company already has to improve the relevance and performance of your email-marketing campaigns? Here, we share a great example of how to do just that.
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs.