Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI.
Here are some of the hottest technologies and solution providers that caught our attention at the Internet Retailer Conference Exhibition (IRCE) last month in Chicago. They give insight into the future of email for the e-commerce market, especially the application of predictive analytics.
Are you leveraging key data that your company already has to improve the relevance and performance of your email-marketing campaigns? Here, we share a great example of how to do just that.
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs.
What is the cost of email marketing, and what are the factors in determining the price of a campaign? Responding to that question is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive the cost of implementing a successful email campaign. Email-Campaign Costs—A…
How can you allocate marketing dollars more efficiently and create more targeted and effective campaigns? By using sales attribution to assess the relative success of your various marketing channels. Here’s how to make sales attribution work for you.