Is your email marketing working? What areas of your program need to be improved to reach your performance goals? Here are 8 email campaign metrics that are key to measuring your email-marketing success.
Bounced emails are frustrating! When your emails bounce, it means that a portion of your prospects and customers may never get the email messages that you carefully crafted for them and that they wanted to see. Plus, high bounce rates can hurt your email deliverability, which is why you should closely monitor and proactively manage email bounces. Here, we discuss the important differences between soft and hard bounces, some typical bounce rates to let you see how yours compare, and steps that you can take to prevent your emails from bouncing.
Looking to improve email campaign performance and your overall email-marketing return on investment (ROI)? Are you trying to get more clicks and conversions? If so, the best place to start is by identifying the key performance indicators (KPIs) that are most important to your business. Then, you’ll want to identify and focus on the email-marketing metrics that must be improved to support your KPIs.
Digital sales figures are in for Black Friday through Cyber Monday. As predicted, 2017 is proving to be a record-breaking year! Here are some of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018.
Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI.
Here are some of the hottest technologies and solution providers that caught our attention at the Internet Retailer Conference Exhibition (IRCE) last month in Chicago. They give insight into the future of email for the e-commerce market, especially the application of predictive analytics.