Resources: Email and web analytics

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Ever Heard of the Active Unique Open Rate?

When it comes to email marketing, you’ve probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent – month to month – that you’re meeting your subscribers’ interests.

Email List Segmentation: 5 Ways to Boost Your ROI

How can you increase the return-on-investment (ROI) of your promotional email campaigns? Email list segmentation is a key way to improve your open, click-through, and conversion rates. By sending relevant emails to targeted segments of your email list, you can help ensure that your customers and prospects are getting information about the products and services they’re most interested in. Here we provide five tips for segmenting your email list to achieve optimal ROI.

Create a Financial Model to Help Prioritize Improvements and Quantify Results

Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you’ve read numerous articles and have attended webinars about what you can do to step it up a notch. But how do select from the many options for improving your program? Where should you focus your efforts? A financial model can help you answer these questions!

How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

What's a Valid Email-Marketing Test?

Many of our clients and prospects hear us constantly note that marketing is testing. What subject line do you think will perform better? Which layout will drive more clicks? Which text on a button will deliver more click-throughs? Well, I promise that I always have an opinion. And so should you. That’s called a hypothesis. But the right answer comes out of testing. And that test must be valid. Only when it is valid will you confidently be able to make the best decision.

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