When you have an email list of thousands, you’ll experience a growing number of inactive users over time. That means, you have a growing number of subscribers who no longer open your emails. It may have been marked as junk or connected to an inbox rule that drops your email into some folder no longer reviewed. In fact, it’s not uncommon to see 25% of your list go inactive each year. This is one of the primary reasons why we need to continually add new subscribers to our email lists.
Split testing is a powerful tool for increasing the effectiveness of your email marketing campaigns. It’s a great way to determine what works best for your business and your customers, rather than basing marketing decisions solely on industry data.
You’ve gotten a customer or prospect to opt in to your email subscriber list. Score! But the next big challenge marketers face is determining how frequently email should be sent. (We all need to be careful about over-mailing our subscribers.) And this issue typically leads to questions relating to the best day of the week to send emails. So don’t miss these 5 key FulcrumTech strategies for optimizing email frequency.
Although there are many elements that go into a successful email marketing campaign, there’s one critical moment during the conversion when your prospect is going from your promotional email (or online ad) to the landing page. Let’s focus on that split second – what I refer to as the "Click-Through Moment" – and specific ways you can drive great conversion rates and maximize your return-on-investment.
Recently, a client asked me how to increase the click-through rates on a newsletter his company manages. There typically isn’t a quick, simple answer to this question, but it’s certainly possible to identify a few priorities for improving click-through rates in email newsletters.
So you piqued prospects’ interest and got them to open your promotional email. The next crucial step: Motivate them to click-through to your promotion. In this month’s feature – Part 2 in a 3-part FulcrumTech series on optimizing the response to your email campaign – we take a close look at the email itself and offer several ways to help make your click-through rates soar.