What can you do to get more opens and clicks for your email campaigns? There’s new evidence that shows personalizing subject lines can have a huge positive impact on email performance. Plus, see how subject-line length also plays an important role in influencing email open rates.
If last year was any indication of what the upcoming holiday season will be like for e-commerce companies, it’s going to be record-breaking! In fact, in a recent Forbes survey, more consumers (82%) said that they plan to buy online this holiday season rather than in stores (77%). Check out these 8 tips to get your email-marketing campaigns ready to capture consumers’ attention and send your holiday sales soaring.
“Destination: Costa Rica”
That was a subject line of a promotional email sent to a prospective customer who said that she likely joined AMResorts’ email list while searching online for vacation options. Because this subject line is short (21 characters), it will likely stand out in the inbox. It’s also a strong subject line, especially when combined with the preheader: “Start planning your trip to the happiest country in the world!”
“Good Vibes Coming Your Way!” is the subject line of this welcome email sent to a Life is Good customer and fan who signed up to receive emails from the company through a Facebook promotion. It conveys a nice, positive message that is consistent with the company’s brand. And compared to many subject lines today, this one is relatively short, which will likely help it get noticed in the inbox.
Nobody’s perfect. But when it comes to email marketing, having an effective quality assurance (QA) process in place is one of the most important ways to help ensure the production of flawless email campaigns. Check out these email QA insights and tips to help you avoid making mistakes and having to send the dreaded apology or “oops” email.
How can you sign up more subscribers, boost engagement, optimize deliverability, and increase the opens, clicks, and conversions for your email campaigns? Here’s our list of the top best practices for email marketing in 2017.