“Welcome to Your Favorites”
That was the subject line of this nurturing email sent to an Overstock.com customer. It’s a strong subject line that stands out in the inbox, especially when paired with the playful preheader, “Look at you, favoriting things like a pro!” Immediately, the subject line and preheader indicate to the recipient that this email contains personalized information.
Digital sales figures are in for Black Friday through Cyber Monday. As predicted, 2017 is proving to be a record-breaking year! Here are some of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018.
How successful are your email template designs? Do they consistently get the click, generate sales, and maximize your return on investment (ROI)? Check out these email-marketing design tips that are key for making an email template that works.
When, where, and how do people typically engage with email? Check out these 2017 survey results for insight, as well as some tips for how to optimize your email campaign performance and deliverability.
Can the colors that you use in your email design have an impact on email performance metrics, such as clicks and conversions? Here are some things to consider as you use color in your email marketing to help create a mood, spark interest, and drive subscribers to take action.
“Give ’em What They Want: Three Ways to Win your Customers’ Hearts with Digital Marketing”
That was the subject line of an American Marketing Association (AMA) email sent to someone who is not an AMA member and unsure about how she got on the organization’s mailing list. It also happens to be the title of a webinar hosted by the AMA, which recipients would realize if they opened the email.