This was the subject line in a promotional email sent by eBay to a recipient who was not an eBay customer and unsure how she got on the company’s email list. The subject line was paired with the preheader, “We’ve collected some great deals we know you’ll love,” which sets up recipients for a personalized email experience. The subject line also has personality, which helps this eBay email stand out in the inbox.
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
A customer signs up to get email promotions from your company but then marks your email as spam. Here are reasons why consumers hit the “Report spam” button, as well as some handy tips to prevent it from happening to your next email campaign.
In last month’s blog, we talked about 3 triggered email campaigns that have the biggest impact on increasing e-commerce sales: welcome, abandoned-cart recovery, and post-purchase nurturing campaigns. How do top e-commerce companies use these types of email campaigns to engage customers? Here are some recent study results to help answer that question.
That’s the subject line of a nurturing email sent on Mother’s Day to a customer who signed up to receive promotions through the Toys “R” Us and Babies “R” Us rewards program. This subject line is distinctive and stands out in the inbox. And it’s also amusing—especially to moms, who can identify with children sounding just like that when demanding immediate attention.
Want to generate more leads, grow your email list, boost email engagement, and build your brand? Adding YouTube videos to your email-marketing and social media strategies may be just the ticket.