Predictive Marketing: What’s the Hype & How Can Your Business Leverage It to Grow Your Email-Marketing ROI?

Webinar On-demand:
Predictive Marketing: What’s the Hype & How Can Your Business Leverage It to Grow Your Email-Marketing ROI?

You’ve likely heard all the buzzwords: machine learning, pattern recognition, data mining, artificial intelligence. And while these terms aren’t interchangeable, they share the general concept and algorithms that can be used to build the basics of what we call predictive marketing.

General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?

On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.

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