Referral Email Campaigns—6 Ways to Boost Your New Customer Acquisition by as Much as 25%

A referral email campaign can be a great way to generate new leads and grow your email list. However, many companies find that getting a referral program to actually deliver isn’t easy. So, we asked for some referral email-marketing tips from Andy Cockburn, co-founder and CEO of Mention Me—a company with a referral platform and excellent track record for successfully optimizing the online referral channel.

Love Your Melon Email Review: Does It Effectively Share the Love?

This email campaign was sent to a Love Your Melon fan and customer to announce the release of some new products: beanies for children, beanies and cuffed beanies, and sweatshirts. The campaign series consisted of a teaser email sent on the Friday before the products were available for purchase and a second email sent on the following Monday when the new products were released.

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