“★ SiriusXM Has More for You, Dan… This Is So Cool!”
This is the subject line of a promotional email that was sent to a SiriusXM subscriber. When it comes to optimizing subject lines, this one wastes valuable real estate by frontloading the company name that already has been used in the sender address.
The annual buying power of millennials is rapidly rising each year, predicted to reach $200 billion in 2017. Who are your millennial customers and how can you optimize your email-marketing campaigns to better reach, engage, and convert this consumer group?
When it comes to email, what should you be focusing on in the coming year? Here are four email-marketing predictions for 2017 to get you headed in the right direction.
This email was sent to a loyal customer of the MeUndies brand. “MeUndies are best shared with friends.” is the email subject line, which was followed by the preheader, “Do you remember life before MeUndies?”
Looking for inspiration to create emails that your subscribers actually open and click? Then check out these examples of exceptional emails that have been evaluated by FulcrumTech experts for our monthly NewsLever Get the Click column.
At FulcrumTech, we have a little trick up our sleeves for dramatically driving up holiday email conversion rates: holiday teasers. Check out these tips for creating holiday teaser emails, and give your e-commerce sales a big lift during the holiday season.