Overstock.com Email Review: Is It One of Your Favorites?

“Welcome to Your Favorites”

That was the subject line of this nurturing email sent to an Overstock.com customer. It’s a strong subject line that stands out in the inbox, especially when paired with the playful preheader, “Look at you, favoriting things like a pro!” Immediately, the subject line and preheader indicate to the recipient that this email contains personalized information.

Holiday Online Sales Stats and Email Insights—How to Finish Strong in 2017 and Get a Head Start on 2018

Digital sales figures are in for Black Friday through Cyber Monday. As predicted, 2017 is proving to be a record-breaking year! Here are some of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018.

AMA Email Review: Does it win your heart?

“Give ’em What They Want: Three Ways to Win your Customers’ Hearts with Digital Marketing”

That was the subject line of an American Marketing Association (AMA) email sent to someone who is not an AMA member and unsure about how she got on the organization’s mailing list. It also happens to be the title of a webinar hosted by the AMA, which recipients would realize if they opened the email.

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