Predictive Marketing: What’s the Hype & How Can Your Business Leverage It to Grow Your Email-Marketing ROI?
You’ve likely heard all the buzzwords: machine learning, pattern recognition, data mining, artificial intelligence. And while these terms aren’t interchangeable, they share the general concept and algorithms that can be used to build the basics of what we call predictive marketing.
Are you about to send email on a brand-new Internet protocol (IP) address? Then, you’ll want to be sure to warm it up the right way to establish a stellar reputation with Internet service providers (ISPs) to get your emails into primary email inboxes of your intended recipients and subscribers.
On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.
Developing a strong brand is essential to business success. To build a strong brand, you need to consistently represent that brand in all your marketing efforts, including email campaigns. Here are 6 key email-marketing tips to help you build brand awareness, as well as optimize the customer journey on the way to conversion.
Small mistakes can become a big deal when sending emails to your customers. More than anything, they can be embarrassing. Here are some quick email mistake–correction tips that can help you avoid catastrophe and keep your customers happy. See how FulcrumTech can change how your customers see you.
Find out the difference between email deliverability and email delivery rate. Some marketers use them interchangeably but they’re not the same. Here you will discover the ins and outs of email deliverability and email delivery rate.