IP-Warming Best Practices
Are you about to send email on a brand-new Internet protocol (IP) address? Then, you’ll want to be sure to warm it up the right way to establish a stellar reputation with Internet service providers (ISPs) to get your emails into primary email inboxes of your intended recipients and subscribers.
General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?
On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.
Email Branding Tips that Win in the Inbox
Developing a strong brand is essential to business success. To build a strong brand, you need to consistently represent that brand in all your marketing efforts, including email campaigns. Here are 6 key email-marketing tips to help you build brand awareness, as well as optimize the customer journey on the way to conversion.
Oops! Email Mistake–Correction How-tos
Small mistakes can become a big deal when sending emails to your customers. More than anything, they can be embarrassing. Here are some quick email mistake–correction tips that can help you avoid catastrophe and keep your customers happy. See how FulcrumTech can change how your customers see you.
Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox
Find out the difference between email deliverability and email delivery rate. Some marketers use them interchangeably but they’re not the same. Here you will discover the ins and outs of email deliverability and email delivery rate.
Part 3—What Tools Are Leading Predictive Marketing?
When it comes to driving the best performance results and revenue from the email channel, many marketers are finding that leveraging predictive analytics is key. But with so many predictive tools from which to choose, how can you know which one is best for your business? Here we highlight the benefits of 10 of our favorite predictive analytics platforms for 2018 in this third article of a 3-part predictive marketing series.