Why Email Marketing Is Important—The Benefits of Email Marketing
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
7 Tips to Keep Subscribers From Marking Your Emails as Spam
A customer signs up to get email promotions from your company but then marks your email as spam. Here are reasons why consumers hit the “Report spam” button, as well as some handy tips to prevent it from happening to your next email campaign.
An Analytical Look at Email-Engagement Series of Top E-Commerce Companies
In last month’s blog, we talked about 3 triggered email campaigns that have the biggest impact on increasing e-commerce sales: welcome, abandoned-cart recovery, and post-purchase nurturing campaigns. How do top e-commerce companies use these types of email campaigns to engage customers? Here are some recent study results to help answer that question.
Toys “R” Us Email Review: Is This the Mother of All Nurturing Emails?
That’s the subject line of a nurturing email sent on Mother’s Day to a customer who signed up to receive promotions through the Toys “R” Us and Babies “R” Us rewards program. This subject line is distinctive and stands out in the inbox. And it’s also amusing—especially to moms, who can identify with children sounding just like that when demanding immediate attention.
How to Effectively Add YouTube Videos to Your Email-Marketing and Social Media Strategies
Want to generate more leads, grow your email list, boost email engagement, and build your brand? Adding YouTube videos to your email-marketing and social media strategies may be just the ticket.
Use These 3 Triggered Email Campaigns to Drive More E-Commerce Sales
If you’re looking to expand automation for your email-marketing program, be sure to use these 3 triggered email campaigns for the biggest impact on increasing your e-commerce sales and overall return on investment.