This email was sent to an Oreck customer who had recently brought her vacuum into a local store for service. The subject line—”Tell us about YOU!”—is straightforward and stands out in the inbox thanks to the use of uppercase letters. It’s also customer-centric, clearly expressing that the company is interested in “YOU!”
All your e-commerce customers are not the same, so why would you send them all the same email message? By segmenting your email subscribers into different groups, you can send more-personalized and relevant content, as well as offers that best match their individual interests and needs.
Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI.
This email was sent to a loyal LOFT customer, with the subject line: “Mindy, Remember You’ve Been Pre-Approved For A LOVELOFT Credit Card!” The same copy was used for the preheader. Although the subject line is personalized to help it stand out in the inbox, the copy doesn’t provide any value for subscribers to motivate them to open the email.
How do you create attention-grabbing emails that cut through your subscribers’ inbox clutter, improve deliverability, and send your ROI soaring, as well as increase campaign opens, clicks, and conversions? Here are some of our favorite tips and tricks.
A referral email campaign can be a great way to generate new leads and grow your email list. However, many companies find that getting a referral program to actually deliver isn’t easy. So, we asked for some referral email-marketing tips from Andy Cockburn, co-founder and CEO of Mention Me—a company with a referral platform and excellent track record for successfully optimizing the online referral channel.