- Services Overview
- Strategic Planning & Assessment
- Campaign Management & Development
- Email Service Provider & Implementation
- Email Deliverability
- Book CEO Mitch Lapides to Speak
At FulcrumTech, we eat, sleep, and breathe email marketing. From building strong value propositions to figuring out why you’re not meeting your conversion goals, our technical, strategic, and creative teams do it all. Work with us on your entire email program, a specific campaign, or an individual project.
Not sure what your email-marketing program should cost? Find out here.
Strategic Planning and Assessment Services
You can get there from here. And we'll show you how.View the Services
Campaign Development and Management Services
Email newsletters? Yup. Triggered campaigns? You betcha. Regardless of the campaign, we have you covered from strategy to copy, design, and analytics.View the Services
Email Service Provider Selection and Implementation Services
It all starts with the right technology platform, and we have a team dedicated to making sure you choose the right one (such as ExactTarget or LyrisHQ).View the Services
Email Deliverability Services
Because all the planning, strategy, and implementation in the world won't matter if your prospects never see your email.View the Services
Book CEO & President, Mitch Lapides to Speak
He won’t just inspire your team; he’ll help you turn your ideas into reality.Read more about what Mitch can bring to your table.
You know where we’d all be without maps? Lost. That’s why we map every touch point of your customers’ journey. (Basically, we take off your marketer hat and encourage you to walk a mile in your customers’ shoes.) We find the holes (read: opportunities) by looking at everything: Frequency. Timing. Calls to action. Offer. Messaging…the works. So we can find out what works. Then, we map out what the customer journey should be – and the campaign you need to get there.
We haven’t had a client yet who didn’t say, “OMG, I didn’t know that!” or “How did you figure that out?”
Over the past 10+ years, we’ve identified 10 critical aspects of an email program that drive ROI. We’ll conduct a methodical review of each of these 10 points, give you a decisive plan of action for short-term gains, and provide an outline of exactly what needs to be done in the future to experience long-term gains.
We’ll go behind the scenes, analyze your existing data, and break down your current email-marketing strategy to arrive at your ROI Road Map, which will:
- Uncover sneaky issues hiding in your email that negatively impact performance
- Identify critical areas of improvement that need to be addressed
- Tell you what you’re doing right to ensure you keep doing it
- Give you a prioritized list of changes to implement moving forward
Email Program Management & Ongoing Optimization
Successful email programs take planning – lots of it. We start with a rock-solid, data-driven strategy that leverages research, technology, and insights to engage, win, and keep customers. Then we add our secret sauce: Testing. We create the treatments (subject lines, creative, you name it) and call the statistically significant winners. Then, we back up our insights with hard data–all part of our policy of transparent reporting. All you need to do? Put your feet up and watch your program grow.
Great email campaign creative does more than just sing–it soars. Successful creative connects with customers in ways they may not even be fully aware of. But you can do that only by truly understanding their journey. So our mantra is: Understand. Engage. Convert. The result is a rewarding, long-term relationship. We just hope you’re not afraid of commitment.
Click through to learn more about our most requested campaign development services:
- Welcome Emails
- Promotional Emails
- Drip Campaigns
- Email Newsletters
- Triggered Email Campaigns
- Shopping-Cart Abandonment
- Reengagement Campaigns
- Landing-Page Optimization Services
Have another campaign in mind? Give us a shout. We promise: We’ve seen it before.
List-building & List Management
Maybe you’re just starting off and not sure where to get names. Maybe you bought a list and aren’t pleased with its performance. Maybe you’re dealing with list inactivity or attrition. We can fix any list problem that you can list. The only catch? We’re permission marketers. That means that we won’t just grow your list for the sake of growing it—we’ll grow it only with quality names. Because a smaller, more active list will trump a larger, less active list any day of the week. Just ask your bottom line.
Custom Preference Centers
We create custom preference centers that merge profile and subscription functions in one, easy-to-manage location. The best part? We handle everything. Designing the user interface with your brand in mind? Yup. Coding the API calls? Check. Encrypting links? Well, let’s just say you can sleep well knowing your subscriber information will be safe. The only thing we’ll expect you to do? Sit back and get to know your subscribers better.
The fact of the matter is this: An email program can only be as sophisticated (or limited) as its ESP. It only makes sense that you would put as much effort into selecting the right platform as you do your email programs. The trick? Finding an ESP that really suits your business needs.
First, we’ll meet with you to uncover your business goals. We’ll identify exactly what you want and need from your ESP to allow your email program to scale in the future. Then, we’ll work within your budget to find an ESP that meets your objectives–not just for where you are today, but where you want to be tomorrow.
Looking for fast, efficient implementation? Here’s how we guide you through the implementation process so that you maximize your return on investment (ROI):
- Account Setup: From account configuration, to list segmentation and reporting, we’ll set everything up for you so that you can see what you want to see when you want to see it.
- IP Warm-up: We’ll make sure that your engagement metrics don’t suffer when you’re ready to launch. Whether you’re new to the world of ESPs or transitioning to a new platform, we’ll develop a custom IP warm-up plan that maximizes delivery.
- Customization and Automation: We’ll look at your current email program, identify how to save your team the most time and effort, and figure out which tools best serve your needs and budget. So whether you’re looking to reduce your man-hours through automation, capitalize on customer engagement through triggers, or even publish syndicated emails, we have your back.
Certified ESP Reselling
Because we send a high volume of emails for our clients, we’re able to pass on special pricing to them for some of the best ESPs on today’s market. And, as certified resellers, we can not only get you a great price every month, but also train you to get the most bang from your buck.
Deliverability Essentials: $149
Delivered in as little as 24 hours, we will assess how effectively your current email program manages deliverability fundamentals:
- Technical setup: authentication, registration, domain setup, opt-in process
- IP blacklist check
- Domain blacklist check
- Spam content review
This mini-audit will pinpoint where your email program requires basic deliverability enhancements.
Comprehensive Email Deliverability Audit
We’ll dive into the deliverability factors (both technical and nontechnical) affecting your program. Ultimately, we’ll provide a report (tailored to your organization) that covers:
- Infrastructure setup
- Permission practices
- List management
- Baseline deliverability with primary Internet service providers (ISPs)
- Advertising practices
- Blacklists and reputation management
- Subscriber engagement metrics review
- Recommendations for improvements
At the end, you’ll know what needs to be improved. And…most important? How to improve it.
Ongoing Deliverability Monitoring
Good deliverability doesn’t belong on your wish list. Because bad deliverability? It’s a deal-breaker. The kind of deal-breaker that not only blocks you completely but also puts your email in a far-off land that we call the junk folder.
That’s why our deliverability experts have one job: Get you out of the junk box and into the inbox. And they’ll do it by focusing on:
- Establishing the authentication process
- Strategic sending recommendations
- Good email sender reputation monitoring
- Fostering ISP relationships
- Whitelisting process recommendations
Mitch speaks on a wide range of topics that run the email gamut, so if you’re looking for something particular, give us a shout. We will work with you to create a session that’s worthwhile for your attendees.
Or check out the most frequently requested topics Mitch loves to speak about:
5 Steps to Email-Marketing Success
Mitch reveals five specific and actionable ways to increase your email ROI. Also, get a sneak peek on best-in-class list-building practices.
How to Maximize Your Email-Marketing ROI
Mitch shows you how to measure and quantify the current state of your program and determine which combination of changes will have the biggest impact on your ROI. You’ll walk away with 17 solid tricks for improving your open, click, and conversion rates. You’ll even get access to tools you can take back to the office.
CAN-SPAM Act – An Overview
Mitch will give you a layman’s summary of the primary law requirements (both U.S. and international) and penalties for noncompliance. See real-world examples of do’s and don’ts and finally understand the law that has email marketers talking.
The Business Lead-Generation Playbook
Mitch shares his powerful, proprietary six-step process for developing the best lead-gen strategy for your organization. Plus, discover several key metrics and statistics you can use to justify the components of your own lead-generation system.
Permission Marketing – Building Relationships and Sales
Mitch shares several top strategies for building a high-quality permission-based list, integrating promotional email with a solid Web foundation and landing page optimization, as well as the testing metrics you should care about.