Intelligent Email. Data-Driven Success. Email marketing built for your business.

Your ROI is our mission.

Here's how we make it happen.


Introducing ROI Goalsetter®

Discover what a few simple tweaks could do for your bottom line.

Your email-marketing agency should be obsessed with your ROI. We’re so passionate about generating results, we track every single email we send.

After over ten years of experience as email-marketing consultants, we're opening up ROI Goalsetter to everyone for free. Now you can also use our treasured financial modeling tools to see which tweaks will have the biggest measurable impact on your email return on investment—and which won’t. Should you focus on your list size? Your open rate? Your click-through rate? Your inactive user rate? Or something entirely different?

Sign up free today!

The ROI Road Map

You have a revenue goal. We have a map for that.

FulcrumTech's ROI Roadmap is an expert analysis of your current email-marketing strategy to discover what's working and what's not, and provide you with our sharpest recommendations for improving your ROI on every level—step by step, starting now.

Get started today!


Our Services

We don't just build email campaigns. We build companies. Yours.

We’ll help you create, test, and flawlessly execute expert email strategies that can–and will–change everything. (And we’ll prove it.)

Email Promotions

Make a seductive offer.

We’ll help you find the right offer, test the alternatives, and then optimize your every email to deliver your prospects the one deal they won't be able to resist.

You have my ear...

Drip Email Campaigns

Because relevancy converts.

Timing really is everything. Our “drip” campaigns deliver the right email at the right (strategic) time: exactly when your prospects are most likely to buy.

More on that

Triggered Email Campaigns

Their actions trigger yours.

Welcome to the closest you’ll get to reading your customer’s mind. Engage customers based on what they’ve been clicking on. Entirely automated to make it easy, and customized to make your customers say yes.

More, please!

Shopping Cart Abandonment

Your revenue's worst nightmare

59.8%: The shocking percentage of sales you're losing every day when customers abandon their carts. They're the people you found, nurtured, and almost sold. We’re not in the business of almost. Work with us to make sure they don’t check out before they checkout.

I need that

Reengagement Campaigns

Are your customers lost at sea?

Bad news: You lose 25% of your subscribers every year due to inactivity alone. Recapture the interest of this tricky audience segment, and earn back the attention of the subscribers you never meant to let go.

Tell me more

Once you get them engaged,
You need to keep them engaged.

You've drawn the right crowd; now you just have to entertain it. The result? One-time customers turn into loyal, loving ones. And you? Turn the revenue up–while keeping costs down.

Keep them engaged with FulcrumTech

We show our clients what email ROI really means.

We regularly partner with leaders in publishing, healthcare, e-commerce, universities, and more...

The FulcrumTech Team

From strategists to business leaders, graphic designers to copywriters, data analysts to developers, we aren’t just email-marketing consultants. We’re an email-marketing powerhouse. A powerhouse of idea junkies and data-obsessed workhorses. Word wranglers and number crunchers. Artists and digital alchemists. But above all? We’re crazy for results. YOUR results.

Learn more about us


Soak up our free email-marketing tips.

November 24, 2015

7 Tips to Keep Your Email Campaigns Out of the Spam Folder

Good news — the amount of email spam is on the decline, hitting a 12-year low in 2015. But spam still makes up nearly half of all emails sent today... Read more

November 24, 2015

Ibotta Email Review: Does This Welcome Campaign Fit the Bill? | Email Design Sample

This welcome campaign was sent to someone who had heard about Ibotta from a friend and downloaded the company’s mobile savings app on her smartphone. ... Read more

See more resources

Sign Up for NewsLever

Our free, monthly email newsletter

NewsLever is our free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.

  • This field is for validation purposes and should be left unchanged.

Privacy Policy|Learn More|Current Issue