Looking for inspiration to create emails that your subscribers actually open and click? Then check out these examples of exceptional emails that have been evaluated by FulcrumTech experts for our monthly NewsLever Get the Click column.
At FulcrumTech, we have a little trick up our sleeves for dramatically driving up holiday email conversion rates: holiday teasers. Check out these tips for creating holiday teaser emails, and give your e-commerce sales a big lift during the holiday season.
How do you get more prospects and customers to open and click your emails? Make sure that your emails are relevant, personal, and expected (i.e., recipients have actually asked to receive them). Check out a ton of ideas for leveraging dynamic content to optimize the relevant and personal aspects of your email marketing.
If your company is like most, your email-marketing efforts are heavily focused on the front end of your sales funnel: the acquisition and conversion of new customers. That means you’re likely not investing enough in your existing customer base. So, let’s focus on how to use email to optimize the back end of your sales funnel — retaining customers and upselling your product line — to drive more sales and revenue.
“Get A Grip”
That’s the subject line of a nurturing email that was sent to someone who signed up with the Web-based visual project system Trello. Although it has personality and may capture your attention as you scan the inbox, this subject line lacks specificity and relevance. So, unless it really piques subscribers’ curiosity, it may not get the open.
The holiday season is right around the corner. Are you ready with an email-marketing strategy that will maximize engagement, drive revenue, and make the most of the heightened holiday retail opportunities? Check out these trends and tips to help you meet and exceed your e-commerce marketing goals!