What’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter. Sent on a regular basis, a content-based email newsletter not only helps your company stay top-of-mind, but also showcases your industry expertise.
7 Easy Tips to Radically Improve Your Email-Marketing Results Today At FulcrumTech, we’re fanatical about continually optimizing our clients’ email-marketing performance and return on investment. Here, we share seven easy-to-implement improvements to help you drive double- and even triple-digit increases in your email results. Optimization Tips for Your Welcome Emails Add more emails to your…
What’s one of the easiest and most effective ways for a business to increase revenue? By implementing win-back email campaigns. Here’s why and some tips to get you started.
This email was sent to an Eastern Mountain Sports customer who signed up to receive email promotions when making an in-store purchase. Upon first reading the subject line – “TBD” – the recipient thought the acronym stood for “to be determined” and that marketers had inadvertently hit the send button too soon. But that’s not what actually happened.
When it comes to optimizing e-commerce email campaigns, much effort is typically focused on improving open rates. Although open rates certainly are pivotal to a campaign’s success, marketers often ignore one of the most critical areas of optimization: an email’s dedicated landing page. Yet that’s where the deal is sealed and conversion happens.
Compared to average customers, engaged and loyal customers can help boost a company’s revenue by 23%, according to a recent Gallup survey. Here, you’ll find some great ways to increase customer engagement through your email marketing.