7 Tips to Keep Your Email Campaigns Out of the Spam Folder

Good news — the amount of email spam is on the decline, hitting a 12-year low in 2015. But spam still makes up nearly half of all emails sent today. And in the ongoing battle to keep spam out of users’ inboxes, Internet service providers (ISPs) may mistakenly label your legitimate emails as spam. Here are seven key actions you can take to prevent your emails from landing in the spam folder.

How to Get the Most Out of Your Transactional Emails

Shipping and delivery confirmations, password resets, and receipts — these are all examples of transactional emails. And compared to promotional emails sent from the same company, transactional emails are eight times as likely to be opened. Are you making the most of the huge opportunity provided by transactional emails to build your brand and boost revenue?

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