Using Email Testing and Optimization to Improve your Campaigns

As we kick off the New Year, this is the perfect time to evaluate your current email campaigns for ways to improve your performance results. We’re often asked how we drive substantially better results from an email campaign. Here, we walk you through the steps you can use to get more return on investment (ROI) from your email program. Whether your goals are better opens, clicks, email sign-ups, or sales, this article shares our proven approach for getting even better results from your campaigns.

Amazon Email Review: Is this Cyber Monday series the real deal?

This promotional email series was sent to an Amazon customer on Cyber Monday, with the first email arriving in her inbox at 7:17 a.m. and the second one at 7:38 p.m. The subject line of the first email — “Cyber Monday | Take 30% Off Clothing, Shoes & More” — is strong. It touts a 30% discount offer on clothing and luggage and provides a “carrot” to drive opens with “& More.”

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