Are you leveraging key data that your company already has to improve the relevance and performance of your email-marketing campaigns? Here, we share a great example of how to do just that.
Yes! You got the online sale! But that doesn’t mean you should let the engagement with your customers end there. Post-purchase product review emails are a great tool for helping e-commerce businesses build brand credibility, boost search engine rankings, and drive sales. Here’s why you need them, plus some tips on how to craft them.
This product review email was sent to a Victoria’s Secret customer who recently made an online purchase. Although the subject line — “Rate & Review Your New Purchase” — lets the recipient know what this email is all about, it’s not as user-centric as it could be.
As we kick off the New Year, this is the perfect time to evaluate your current email campaigns for ways to improve your performance results. We’re often asked how we drive substantially better results from an email campaign. Here, we walk you through the steps you can use to get more return on investment (ROI) from your email program. Whether your goals are better opens, clicks, email sign-ups, or sales, this article shares our proven approach for getting even better results from your campaigns.
This promotional email series was sent to an Amazon customer on Cyber Monday, with the first email arriving in her inbox at 7:17 a.m. and the second one at 7:38 p.m. The subject line of the first email — “Cyber Monday | Take 30% Off Clothing, Shoes & More” — is strong. It touts a 30% discount offer on clothing and luggage and provides a “carrot” to drive opens with “& More.”
There’s typically a direct positive correlation between email frequency and revenue, so companies often want to send more and more emails. But here are a few things you need to think about before increasing the frequency of the emails you send.