5 Most Common Mistakes Marketers Make in their Email Campaigns
So you know your email campaigns could be doing better, but you can’t pinpoint exactly what you’re doing wrong. Sound familiar? Here, we take a look at five of the most common mistakes marketers make in their email campaigns.
5 Tips on Writing Conversational Emails
Using conversational copy in your emails is one of the best ways to engage with your email subscribers. Here are 5 conversational copywriting tips to help you build engagement with your subscribers, drive more conversions, and give a big boost to your return on investment.
VetDepot Email Review: Do emojis and cute pets put this email on the right track to driving conversions?
“??? Save 10% for the next 48 hours!” This is the subject line of a promotional email sent to a VetDepot customer who opted in to receive emails from the company. This is a strong subject line that includes cute emojis, as well as the email’s incentive offer and sense of urgency, to help drive open rates.
Creating a Squeeze Page That Converts
If you’re looking for an effective way to build your email list, a squeeze page may do the trick. Here’s what you need to know about how to get the most out of a squeeze page.
5 Myths About Email Marketing Debunked
When it comes to email-marketing best practices, many myths abound. Here, we debunk 5 common myths, as well as provide advice to help you improve your email-marketing strategies and results.
Bounce Exchange Email Review: Does It Arouse Interest or Ire?
This promotional email was sent to an email-marketing professional who had opted in to get emails from Bounce Exchange. The subject line – “[VIP Invitation] Your Lackluster Use of Triggered Emails Is Costing You Millions” – received mixed reviews from the FulcrumTech panel evaluating this email.