Mobile Email Marketing – Does Responsive Design Pay Off?
Do you use responsive design in your email marketing? If not, the results from a recent mobile email benchmark report may convince you that it’s time.
6 Super Ways to Keep Your Subscribers Engaged and Happy
As the saying goes, “You can’t please all of the people all of the time.” But when it comes to email marketing, you should strive to keep as many of your subscribers as possible happy and engaged with your email campaigns. Otherwise, you’ll likely find your unsubscribe and spam report rates on the rise, while your email-marketing return on investment (ROI) plummets.
Email Deliverability – What Really Determines Inbox Engagement?
Do Internet service providers (ISPs) monitor clicks and the use of such words as “free” in subject lines to determine email deliverability? The answer to that question is no, according to a 2015 Email Evolution Conference (EEC) panel discussion held last month in Miami, FL, that included representatives from four of the largest ISPs. Here…
Trending Technologies in Email Marketing Seen at EEC
What’s trending in email marketing in 2015? Here are links to some of the neat email technologies mentioned or exhibited at the 2015 Email Evolution Conference. These products and platforms give insight to the future of email marketing.
How to Optimize Email Deliverability for Your AOL Users
How’s your email deliverability for subscribers who use AOL as their Internet service provider (ISP)? Here we focus on deliverability issues specific to AOL based on some of the latest information revealed at the 2015 Email Evolution Conference (EEC). The final session at this year’s EEC featured four representatives of the largest ISPs – including…
How to Optimize Email Deliverability for Your Comcast Users
How’s your email deliverability for subscribers who use Comcast as their Internet service provider (ISP)? Comcast has a reputation for being rather quick to block senders, so you may find it challenging. Here, we focus on deliverability issues specific to Comcast based on some of the latest information revealed at the 2015 Email Evolution Conference…