How to Optimize Email Deliverability for Your Gmail Users
How’s your email deliverability for subscribers who use Google’s Gmail as their Internet service provider (ISP)? Here we focus on deliverability issues specific to Gmail based on some of the latest information revealed at the 2015 Email Evolution Conference (EEC). The final session at this year’s EEC featured four representatives of the largest ISPs –…
How to Optimize Email Deliverability for Your Outlook.com Users
How’s your email deliverability for subscribers who use Microsoft’s Outlook.com as their Internet service provider (ISP)? Here we focus on deliverability issues specific to Outlook.com based on some of the latest information revealed at the 2015 Email Evolution Conference (EEC). The final session at this year’s EEC featured four representatives of the largest ISPs –…
eBags Email Review: Is It in the Bag for Getting the Click?
Based in Greenwood Village, CO, eBags is an online retailer of handbags, backpacks, luggage, business bags, and accessories. Customers can currently choose from a selection of over 55,000 bags, representing more than 500 brands that include Samsonite, Nike, Fossil, and Kate Spade. According to the eBags website, the company’s goal is to deliver the bag that’s absolutely right for each customer’s particular journey. Since its founding in 1999, eBags has amassed over 3 million customer reviews and sold more than 22 million bags.
How FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation & Real-Time Testing & Optimization
In 2014, FulcrumTech helped numerous clients achieve outstanding email-marketing results. Here are just a few examples of recent email success stories: We helped an online education company exceed its previous biggest sales day by over 300%. We increased click-to-open rates by 27% and subscription sales by 67% for a client in the news and media…
Email Preheader Best Practices
When it comes deciding whether or not to open an email, the subject line and sender name are pivotal for subscribers. But what about the snippet of text (also known as the Preheader) that appears right next to or below the subject line on iPhones, iPads, some Android phones, and most email clients? If you’re not optimizing this prime piece of inbox real estate, you’re missing out on a huge opportunity to help drive up your open rates.
join.me Email Review: Does It Need an Upgrade?
join.me Email Grade: [C] February 19, 2015 – Organization Overview The online meeting and collaboration software join.me is a product of the company LogMeIn, Inc. Founded in 2003 and headquartered in Boston, LogMeIn is a provider of SaaS and cloud-based remote connectivity services for IT management, collaboration, and customer engagement. Screen sharing, file transfer, Internet…