Dover Saddlery Abandoned-Cart Email Series: Does It Convince Customers to Stop Horsing Around and Complete Their Purchase?
This series of four abandoned-cart emails was sent to a Dover Saddlery customer who placed an item in the online shopping cart and didn’t finish the transaction.
How to Use Content Marketing to Generate More Leads & Revenue
After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question was and how it may play an important part in the success of your content marketing strategy.
How Much Does Email Marketing Cost?
Updated February 2018 What is the cost of email marketing, and what are the factors in determining email-marketing services prices? How much does it cost to send an email? Responding to these questions is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive…
The Oops Email — What to Do When You Make an Email-Marketing Mistake
Try as you might to steer clear of email-marketing mistakes, you’ll likely make one at some time in your career. But how well your organization deals with an email error may determine whether you retain or lose customers. Here we share some best practice tips for handling email mistakes, as well as ways to avoid having to send an “oops” email.
Create Effective Email Marketing Strategies
Updated December 2017 Have you determined all the priorities for your email marketing strategy for the year ahead? Now is a good time to review the success of past marketing efforts and look for areas that need to be improved. Here are some tips and great marketing strategies for developing effective email marketing campaigns. How…
Jiffy Lube Email: Does It Drive Customers to Give Feedback or Just Crash and Burn?
This email was sent to a customer who had recently visited a local franchise to get a Jiffy Lube Signature Service Oil Change. The subject line – “Thank You…Your Opinion Counts!” – together with the Jiffy Lube From line, indicated to this recipient that the email contained a survey generated as a result of recent service.