12 Prime Tips to Send Your Email Newsletter Sign-Ups Soaring
So you’ve created a must-read email newsletter that’s relevant to your target audience (which we covered how to do in last month’s NewsLever feature). The next key step is to get lots of people to subscribe. What are the most effective ways to increase sign-ups? Here’s our advice. Why Are Email Newsletters Growing in Popularity…
Marketing Attribution – Key to Optimizing Your Sales and Marketing ROI
How can you allocate marketing dollars more efficiently and create more targeted and effective campaigns? By using sales attribution to assess the relative success of your various marketing channels. Here’s how to make sales attribution work for you.
Kate Spade Email: Is It a Pinteresting Integration of Email and Social Media?
“what’s piquing your pinterest?” That was the subject line of this email sent to a Kate Spade New York fan and customer who had signed up to join the company’s email list. Though having a “cutesy” subject line isn’t usually the best way to go, for this email content – and in tandem with the from line katespade.com – it works.
13 Tips for Creating an Email Newsletter Your Subscribers Can’t Wait to Read
A quick read of highly relevant, bite-sized portions of information – that’s what successful email newsletters offer. They help cut through the clutter of online information with highlights of what’s important to a specific target audience. When it comes to email newsletters, are you doing everything possible to meet your subscribers’ needs? Is your publication…
The Most Important Data Needed to Drive Email Subscriber Engagement and Conversions
Data-driven email marketing. That’s what you need to optimize subscriber engagement and drive conversions. But let’s face it – you can’t possibly collect, track, and analyze all the data related to your email-marketing campaigns. So what are the most important types of data that you need to succeed? Here’s our list.
The Popcorn Factory Email: Does It Get the Conversion … Just Because?
This email was sent to a customer who purchased a gift online from The Popcorn Factory a few years ago and has since continued to receive promotional emails from the company. The subject line – “Why Send a Popcorn Card … Just Because” – prompted this recipient to open the email. Never having seen or heard of a popcorn card, this email’s subject line piqued her curiosity to find out more.