How much does email marketing cost? Strategy to generate leads. View as web page       Vol. 8   Issue 11   November 2014             This Month’s Must-Read   Hot topics handpicked monthly by our email gurus         How Much Does Email Marketing Cost?   How much does an email-marketing campaign cost? Responding to that question is similar to answering, “How much does a house cost?” The answer, for you, depends on a number of factors. Here’s a list of the key factors that drive the cost of implementing an effective email campaign.   Read On               Get the Click   Our email experts weigh in on real emails from real marketers         Dover Saddlery Abandoned-Cart Email Series: Does It Convince Customers to Stop Horsing Around and Complete Their Purchase?   This abandoned-cart email series from Dover Saddlery does a good job of convincing customers who started a transaction to stop horsing around and complete their purchase.   See If You Agree   And, be sure to get ideas and inspiration from our entire Get the Click series!               What’s on Mitch’s Mind?   Email authority Mitch Lapides talks all things email         How to Use Content Marketing to Generate More Leads & Revenue Does Your Website Have This Key Piece of Information?   Thanks to answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question is and how it may play an important part in the success of your content-marketing strategy.   Get Your Read On           Intelligent Email. Data-Driven Success.   Email marketing built for your business     Work with us          or just say Hi                Trending   Good reads from around the Web     The Top 10 Keys to Writing Attention-Capturing Subject Lines   Here are ten top tips to help you become a subject line-writing master.   Read Here.         Transactional Email Best Practices for Ecommerce Business   This article highlights some of the most important transactional emails you should be optimizing, as well as how to go about it.   Read Here.         Google Inbox Could Make It Easier to Ignore Email   Find out how the new Google Inbox Bundle feature could hurt email marketers.   Read Here.         5 Reasons Why Content Marketing Should Elevate Your Email Program   Be sure not to miss these five great ways to build a strong relationship between email and content marketing.   Read Here.             Featured Service   Free Email Self-Assessment Download   This free, easy-to-follow quiz will help you assess your email program and practices. Just answer the questions honestly and add up your score to find out: 1)  Where your email-marketing program is succeeding.   2)  What actions you should take tomorrow to improve it.   Download Now!   (And take your first steps on the road to higher ROI.)         Proud Partner of: Certified in:           About FulcrumTech | Subscribe | Unsubscribe | Privacy Policy | Careers         3 Granite Circle, Doyletown PA 18901 | 215-489-9336     Copyright © 2014 - FulcrumTech, LLC. All rights reserved