In this issue: How to increase email revenue, welcome emails and more
  
 
 
FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
 
 
Vol.
9
 Issue
9
 September 2015
 
 
 
 
 
 
This Month’s Must-Read
 
Hot topics handpicked monthly by our email gurus
 
 
Email Send Frequency - What's Your ROI Sweet Spot?
 
 
Email Cadence — Key to Automated Email-Marketing Campaign Success
 
In last month's NewsLever feature, we focused on email send frequency. Here, we delve deeper and talk about cadence — a primary factor in determining the success of your automated email-marketing campaigns.
 
Read On
 
 
 
 
 
 
 
Get the Click
 
Our email experts weigh in on real emails from real marketers
 
 
Bounce Exchange Email Review: Does It Arouse Interest or Ire?
 
 
Bounce Exchange Email Review:
Does It Arouse Interest or Ire?
 
The FulcrumTech email review panel was split on the merits of this promotional email from Bounce Exchange. About half of the panel thought that it had standout design, creative copy (though sometimes with an aggressive tone), and piqued their interest.
 
See If You Agree
 
And, be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
 
 
 
 
What’s on Mitch’s Mind?
 
Email authority Mitch Lapides talks all things email
 
 
 
 
Email authority Mitch Lapides
 
5 Myths About Email Marketing and the Truth Behind Each One
 
When it comes to email-marketing best practices, many myths abound. Here, we debunk 5 common myths, as well as provide advice to help you improve your email-marketing strategies and results.
 
Get Your Read On
 
 
 
 
 
Intelligent Email. Data-Driven Success.
 
 
Email marketing built for your business
 
Work with us
 
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Trending
 
Good reads from around the Web
 
Is Video the Future of Email Marketing? 
5 Proven Ways to Conduct Email Marketing Campaigns
 
This article provides useful tips, tools, and strategies to help grow your brand and build your bottom line.
 
Read Here.
 
 
 
7 Tricks To Writing Emails That Convert
 
Freq Out! Not Optimizing for Frequency Can Cost You
 
Getting the right email send frequency can have a major impact on your email-marketing program's value. This article highlights 3 major areas that are influenced by frequency.
 
Read Here.
 
 
 
Four First-Date Tips... Applied to Email Marketing
 
How to Maintain Email Customer Engagement in an Increasingly Mobile Marketplace
 
As more and more consumers continue to shift toward mobile, how can brands use email to improve customer engagement? You'll find great tips for doing just that in this article.
 
Read Here.
 
 
 
Are We Seeing an E-Newsletter Renaissance?
 
The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere
 
Here's a quick checklist of 5 essential elements for a successful email strategy.
 
Read Here.
 
 
 
 
 
 
Free Email Self-Assessment Download
 
Webinar
 
6 Powerful Email Tactics to Engage New and Existing Customers
 
Check out this webinar — conducted by FulcrumTech and aired on Salesforce Marketing Cloud — that details how we helped The Boston Globe achieve a 90% increase in subscriptions year over year.
 
View Recording
 
 
 
 
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