Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe.
Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions.
Click on the video to get these actionable takeaways:
- Use goals to prioritize campaigns by ROI potential
- Use a modeling tool to evaluate which improvements have the biggest impact
- Employ mini-tests to maximize results across your email ecosystem
- Test frequency to increase open reach
- Test targeted copy to increase conversions
- Implement systematic multivariate testing to ensure efficient gains
To find out how FulcrumTech can gain substantial improvements for your email program, contact us.