E-commerce Email Marketing — 8 Campaigns You Should Be Doing
Looking to give a big boost to your website traffic and sales? Here are eight email campaigns that are key to e-commerce success.
Oshkosh B’gosh Email Review: Does It Make You Leap for Joy and Convert?
This Leap Day email was sent on February 29 to a customer who had signed up to receive promotions from the company. The subject line — “Leap for it! Extra day = EXTRA OFFER!” — lets recipients know that the email contains a special offer for Leap Day.
7 Key Strategies for Avoiding the Gmail Spam Filter
Are your email messages consistently reaching your subscribers’ inboxes? Or do they often get caught by the junk filters of web-based email services, such as Google’s Gmail, and land in spam folders? If many of your subscribers are using Gmail – which is likely because there are over 425 million active users worldwide – we provide some key strategies to help you avoid Gmail spam filters. Plus, you’ll likely find these tactics are useful not only for Gmail, but also for other web-based email services.
How to Stop Gmail from Clipping your Emails
At FulcrumTech, we recently implemented a new strategy for an email newsletter that doubled the opens and clicks for the newsletter’s Gmail subscribers. Has Gmail “clipped” your emails, hiding the full content behind a “View entire message” link? Here, we share some strategies for what you can do not only to prevent it from happening again, but to increase your opens and clicks along the way.
Kohl’s Email Review: Is this birthday email something to celebrate?
This birthday email was sent to a Kohl’s customer who is enrolled in the store’s Yes2You Rewards program, which allows members to earn points toward discount coupons for every dollar they spend and receive a birthday gift each year.
15 Quick Tips for Creating Email Copy that Converts
When it comes to creating email copy, what can you do to drive more opens, clicks, and sales? Here’s a checklist of 15 email copywriting best practices. See how many you’re already using to develop your email-marketing campaigns.