Top 10 Trends That Will Power Email Marketing in 2018
Top 10 Trends That Will Power Email Marketing in 2018 It’s that time of year—when articles and commentary on email-marketing industry trends abound. Which trends will have the biggest impact on your email campaign performance and return on investment (ROI)? Here’s our take on the top trends, plus some useful tips and resources for how…
GreaterGood Email Review: How Does This Oops Email Score?
“Sorry! Take $5 Off + Your Corrected Email Is Inside!”
This was the subject line of an oops email sent to a GreaterGood customer on the Wednesday morning before the Super Bowl. It was delivered soon after the original email, which rendered poorly.
Email Campaign Strategy-What Is the Optimal Number of Touchpoints?
How do you determine the optimal number of touchpoints in your sales funnel? Answering that question is key to email-marketing success. Here’s some advice to help you improve your process of converting prospects into customers and driving substantially more sales.
Part 2—Anatomy of Predictive Analytics in Email Marketing
A better understanding of your customers’ interests and habits, smarter segmentation, and a greater return on marketing spend-that’s what predictive analytics can do for your email-marketing program. How exactly does predictive email-marketing work? Find out the answer to that question in this second article of a 3-part series on predictive marketing.
Part 1—What Is Predictive Marketing and How Does It Fit Into the Email-Marketing World?
Predictive marketing is one of the top email-marketing trends in 2018. That’s because it paves the way for marketers to make more data-driven decisions, which, in turn, gives a big lift to email-marketing performance, sales, and revenue. Find out what you need to know about predictive marketing-and how to effectively implement it into your email program-beginning with this first article in a 3-part series.
What’s Kinetic Email and Why Should You Use It?
In the quest to stand out in the inbox and engage with their subscribers, more and more email marketers are giving kinetic email a try. Here’s why. What Is Kinetic Email? Hover-over animations, rotating banners, carousels, sliders, interactive shopping carts, and games—these are a few examples of the high-impact and interactive designs featured in kinetic…