Predictive Marketing: What’s the Hype & How Can Your Business Leverage It to Grow Your Email-Marketing ROI?

You’ve likely heard all the buzzwords: machine learning, pattern recognition, data mining, artificial intelligence. And while these terms aren’t interchangeable, they share the general concept and algorithms that can be used to build the basics of what we call predictive marketing.

Listen as Mitch Lapides, CEO of FulcrumTech, and Monica DiBartolo, FulcrumTech’s Director of Strategy and Client Services, along with experts from SmarterHQ, Loyalty Builders, and Fresh Relevance, walk you through what you need to know about predictive marketing—and the secrets to effectively implementing it into your marketing programs.

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