[RAW] October 2008 NewsLever
FulcrumTech NewsLever

Check it out!
See Mitch's latest blog post on what the presidential candidates are doing for their email.

In This Issue
  Feature Article
    18 Tips for Maximizing Your Click-Through Rates
   Mitch's Blog
    Don't Miss Our Email Marketing Blog
   FulcrumTech Top Reads
    October's List of Great Links


About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!
  • Grow your prospect base
  • Increase your sales
  • Learn more about your clients
Contact us today to get started.

Welcome Note from Mitch Lapides, President

Last month I talked about how to create compelling subject lines that effectively get recipients to open your promotional emails. This month I'm shifting the focus from open rates to click-through rates. Once recipients have opened your email, you have to convince them that you are offering something of great benefit - something they absolutely need - to motivate them to click-through to your promotion's landing page.

In this NewsLever feature - Part 2 of a 3-part series that addresses how to optimize the ROI from your email campaigns - you'll find 18 tips to help maximize your click-through rates.

P.S. Give me a call at 215-489-9336 today for more information about ways FulcrumTech can help you effectively use email marketing - including promotional email campaigns and email newsletters - to grow your business.

 Feature Article:
18 Tips for Maximizing your Click-Through Rates

Part 2 of "How to Get the Best ROI From Your Email Marketing Campaigns"
(See Part 1 here)

So you piqued prospects' interest and got them to open your promotional email. The next crucial step: Motivate them to click-through to your promotion. In this month's feature - Part 2 in a 3-part FulcrumTech series on optimizing the response to your email campaign - we take a close look at the email itself and offer several ways to help make your click-through rates soar.

  Need an Expert to Speak about Email Marketing?

Educate your company, division, or networking group about how to make email marketing work for you!

Mitch Lapides is a dynamic and informative speaker, accustomed to speaking to executive leadership and staff alike.

Contact Mitch Now

Don't Miss our Email Marketing Blog

Short headlines, text emails, clear messaging, and different perspectives. That's what the 2008 presidential campaigns are doing. Visit our blog now.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!

What our readers clicked most last month

Interactive Strategy

Interactive Analytics

Interactive Tips

Interactive Design

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