[RAW] FulcrumTech : July 2010 NewsLever
FulcrumTech NewsLever
VOL. 4  ISSUE 7 JULY 2010
Check it out!
Have you ever heard of the active unique open rate? Read Mitch's latest blog post to find out why it's such an interesting and valuable metric for many organizations.
In This Issue
  Feature Article
    Email Drip Campaigns – Stay Top of Mind with These 5 Tips
  Mitch's Blog
    Ever Heard of the Active Unique Open Rate?
  FulcrumTech Top Reads
    July's List of Great Links

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FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesWhat are automated drip email campaigns and how can they help you cost-effectively convert prospects into customers? That's the focus of this month's feature, where we share 5 important tips to help you get the most out of each of your drip campaigns.
    - Mitch

  Feature Article:
Email Drip Campaigns – Stay Top of Mind with These 5 Tips

Converting prospects into customers typically takes multiple contacts with them. But finding the time to connect with each and every prospect numerous times is a daunting task. To help meet this challenge, many marketers find that an automated email "drip" campaign can be a powerful, efficient, and cost-effective tool for reaching out and converting prospects. Here we share 5 tips for getting the most out of your automated drip email campaigns.

Read More

Read More

  Don't Miss Our Email-Marketing Blog
Ever Heard of the Active Unique Open Rate?

Are your email newsletters and campaigns consistently meeting your subscribers' interests? Read Mitch's latest blog – "Ever Heard of the Active Unique Open Rate?" – to learn about a metric that can help you answer that question.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Looking for Leads? Use Twitter to Find Them
  How to Create an Effective Call to Action
  5 Myths About Your Subject Line

Interactive Strategy
  Email Address Lists: Buy or Leave Alone?
  Getting Real about Inactive Subscribers
  Five Missed Opportunities for Acquiring E-Mail Subscribers
  The Upside of 'Unsubscribes'

Interactive Analytics
  E-mail Testing Inspiration
  Is the ISP Postmaster Just Not That Into You?

Interactive Tips
  10 Tips for Creating a Winning Mobile Strategy
  4 List Hygiene Best Practices

Interactive Design
  Add a Background Image to Your Email in Two Simple Steps

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