How to Leverage Existing Data to Improve Performance of your Campaigns
Are you leveraging key data that your company already has to improve the relevance and performance of your email-marketing campaigns? Here, we share a great example of how to do just that.
Does Your Business Need an ESP That Supports a Relational Database?
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs.
How Much Does Email Marketing Cost?
Updated February 2018 What is the cost of email marketing, and what are the factors in determining email-marketing services prices? How much does it cost to send an email? Responding to these questions is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive…
Marketing Attribution – Key to Optimizing Your Sales and Marketing ROI
How can you allocate marketing dollars more efficiently and create more targeted and effective campaigns? By using sales attribution to assess the relative success of your various marketing channels. Here’s how to make sales attribution work for you.
The Most Important Data Needed to Drive Email Subscriber Engagement and Conversions
Data-driven email marketing. That’s what you need to optimize subscriber engagement and drive conversions. But let’s face it – you can’t possibly collect, track, and analyze all the data related to your email-marketing campaigns. So what are the most important types of data that you need to succeed? Here’s our list.
What Do Gmail Image Display Changes Mean for Email Marketing?
Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.