FulcrumTech : May 2011 NewsLever

[RAW] FulcrumTech : May 2011 NewsLever

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VOL. 5 ISSUE 5

MAY 2011

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What are some top Facebook apps that can help you build your email list and engagement? Read Mitch's latest blog post to find out.

In This Issue

		Feature Article
		10 Tips for Using Email and Social Networking to Maximize Your Trade Show ROI

		Mitch's Blog
		8 Great Facebook Apps to Help Build Your Email List and Engagement

		FulcrumTech Top Reads
		May's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Get a measurable improvement in ROI

Contact us today to get started.

Welcome Note from Mitch Lapides, President

The trade show season is upon us. So in this month's feature, we provide tips on how to use email and social networking before, during, and after a trade show to help you generate quality names for building your email list. Plus, be sure to check out my blog for 8 great Facebook apps that are also useful in building your email list and engagement.


		- Mitch

Feature Article:
10 Tips for Using Email and Social Networking to Maximize Your Trade Show ROI

Marketers today are looking for every way possible to squeeze the most value from their promotional budgets. With the trade show and conference season now revving into full gear, we provide tips for using both email and social networking to help maximize your return on investment from trade shows. Note that while email is fantastic for developing the relationship after you have the permission, a trade show is a wonderful tool to acquire the names. Doing things right before and after a show will help you build an even higher quality, more powerful list.

Don't Miss Our Email-Marketing Blog
8 Great Facebook Apps to Help Build Your Email List and Engagement

Facebook Like Pages can be an outstanding source for new subscribers for your email list. Read Mitch's latest blog — "8 Great Facebook Apps to Help Build Your Email List and Engagement" — for a list of top apps to help keep people engaged with your organization on Facebook.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	8 Essential Email Design Best Practices
	•	The Best Time of Day to Send Your E-mails Is…
	•	The Role of Email in Social Media

Interactive Strategy

	•	Crocs Interactive Campaign Rewards Facebook Fans with Coupon for Becoming Email Subscribers
	•	Convergence Should Be More Than a Buzzword for Email Marketers

Interactive Analytics

•

Upwardly Mobile. Email for the Mobile Consumer

Interactive Tips

	•	Want 60%-70% Open Rates on Your Emails? Here's How I Do It
	•	8 Tactics to Optimize Welcome Email and Welcome Series

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