The Basics of Email Drip Marketing Campaigns
Updated May 2018 Are email drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions by educating prospects and customers and connecting them to your organization’s products/services. In this first article of a 2-part series, we explain…
Drip Email Campaign Best Practices
In last month’s NewsLever feature — “The Basics of Email Drip Marketing” — we demonstrated how effective drip campaigns give prospects the information they need to help guide them closer to a purchase. In this second article of a two-part series, we highlight key best practices that drip email campaigns need to succeed. Drip marketing…
The Basics of Email Drip Marketing Campaigns
Updated July 2018 Are email drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions by educating prospects and customers and connecting them to your organization’s products/services. In this first article of a 2-part series, we explain…
How to Use the Power of Email to Enhance Your Customer Journey
In this months’ feature, we help you determine if you are effectively harnessing the power of email to guide prospects and customers through the different stages on their journey with your organization?
Welcome Email Series — How to Leverage New Subscribers’ Interest in Your Brand
With typical open rates of about 50%, welcome emails are among the most opened emails you’ll ever send. New subscribers have expressed an interest in your organization by signing up to receive emails from you. So this is the time to act by sending a series of automated, triggered welcome emails to successfully drive conversions. Here we talk about some of the most important things to consider as you roll out the welcome mat for your new subscribers.
How to Use Triggered Emails to Drive Conversions
Automated, triggered emails are a great way to build subscriber engagement, while also increasing email performance and conversion rates. Once set up, triggered email campaigns easily and efficiently reach out and keep in touch with individual customers and prospects throughout the sales cycle. Is your organization using triggered emails effectively to maximize the return on investment (ROI) of your email-marketing efforts? Here we share some interesting industry statistics, examples of successful campaigns, as well as useful tips on how to get the most from your triggered emails.