Resources: Trigger and nurturing campaigns

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Welcome Email Series — How to Leverage New Subscribers’ Interest in Your Brand

With typical open rates of about 50%, welcome emails are among the most opened emails you’ll ever send. New subscribers have expressed an interest in your organization by signing up to receive emails from you. So this is the time to act by sending a series of automated, triggered welcome emails to successfully drive conversions. Here we talk about some of the most important things to consider as you roll out the welcome mat for your new subscribers.

How to Use Triggered Emails to Drive Conversions

Automated, triggered emails are a great way to build subscriber engagement, while also increasing email performance and conversion rates. Once set up, triggered email campaigns easily and efficiently reach out and keep in touch with individual customers and prospects throughout the sales cycle. Is your organization using triggered emails effectively to maximize the return on investment (ROI) of your email-marketing efforts? Here we share some interesting industry statistics, examples of successful campaigns, as well as useful tips on how to get the most from your triggered emails.

4 Critical Steps to Make Sense of Your Drip Campaign Data

Email marketing encompasses a plethora of metrics that you can use to evaluate your automated email drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We’ve seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.

Cart-Abandonment Recovery — A Huge Opportunity

I just got back from the Internet Retailers Conference 2011, where Loren McDonald – Vice President of Industry Relations at Silverpop – did a great job of presenting some of the major results of his company’s recently released report: “2011 Top Retailers Study: Benchmarks, Trends and Tactics for Better Marketing.” One of the most important points centered around a key class of email marketing called cart-abandonment recovery. To be clear, this is one of the most vital types of emails, right behind welcome email series. I’ve highlighted a few main points below that you don’t want to miss. The bottom line is that if you have a shopping cart and aren’t doing cart recovery, you’re leaving real money on the table – likely a lot of money!

10 Tips for Using Email and Social Networking to Maximize Your Trade Show ROI

Marketers today are looking for every way possible to squeeze the most value from their promotional budgets. With the trade show and conference season now revving into full gear, we provide tips for using both email and social networking to help maximize your return on investment (ROI) from trade shows. Note that while email is fantastic for developing a relationship after you have the permission, a trade show is a wonderful tool to acquire the names. Doing things right before and after a show will help you build an even higher quality, more powerful list.

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