Many people ask me about the value of email marketing, or, better termed “permission marketing.” Well, this is certainly a topic we at FulcrumTech love to discuss.
In this issue, we’ve compiled some impressive statistics from industry success stories, and there are thousands more out there. Feel free to share these stats with your colleagues – they are really impressive! How you may use email and what objectives you can achieve with it are limited only by your imagination and insight.
Every successful program, however, is successful because of how it was planned, written, designed, and managed from step one. To get you started, I’ve also provided some ways to get you thinking and planning about how email can help you blow away your next targets.