[raw] FulcrumTech : May 2011 NewsLever
FulcrumTech NewsLever
VOL. 5  ISSUE 6 JUNE 2011
Check it out!
How can cart-abandonment recovery campaigns shoot your email-marketing ROI to another planet? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article
    Email Deliverability — What You Need to Know about Getting Your Emails to the Inbox
  Mitch's Blog
    Cart-Abandonment Recovery — A Huge Opportunity
  FulcrumTech Top Reads
    June's List of Great Links

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  About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Get a measurable improvement in ROI

Contact us today to get started.

Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesEmail deliverability is the focus of this month's feature, where I discuss what you can do to improve your deliverability rates and, ultimately, your overall email-marketing success. Plus, we're excited to share the great news that a FulcrumTech-designed email newsletter — Virtua's vHealthHIGHWAY — recently won a 2011 Web Health Award.

P.S. If you like our content and our website, please visit our home page and do us a quick favor and click on the Facebook "like" button at the top of the page. Thanks for your help!

  Feature Article:
Email Deliverability — What You Need to Know about Getting Your Emails to the Inbox

The success of an email-marketing program is highly dependent on email deliverability. After all, people can't respond to your campaigns if they never receive your emails. How can you help ensure that the emails you send actually get to the people who signed up for them? That's what we discuss in this month's feature.
Read More

Deliverability Essentials

  Don't Miss Our Email-Marketing Blog
Cart-Abandonment Recovery — A Huge Opportunity

Cart-Abandonment Recovery - A Huge OpportunityIf you have a shopping cart and you aren't doing cart recovery, you're likely leaving a lot of money on the table. Read Mitch's latest blog — "Cart-Abandonment Recovery — A Huge Opportunity" — to see how important and easy implementing this lucrative type of email campaign is.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  10 Tips for Using Email and Social Networking to Maximize Your Trade Show ROI
  8 Great Facebook Apps to Help Build Your Email List and Engagement
  Want 60%-70% Open Rates on Your Emails? Here's How
I Do It

Interactive Strategy
  Spring Cleaning: The Top 10 Deliverability Misconceptions
  For Small-Business Marketers, Are Fewer Channels Better?
  Say What?! Bad Advice From Email Experts

Interactive Analytics
  Study: 81% Growth in Email Activity on Mobile Devices
  6 Email Tests to Try
  Study: Small Businesses Embrace Social Marketing

Interactive Tips
  Getting Subscribers to Re-engage
  6 Ways to Use Social Media to Boost Local Search Results

Interactive Design
  Optimize Your Email for Mobile

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