FulcrumTech-Designed Email Newsletter for Virtua Is a 2011 Web Health Awards Winner

Virtua’s vHealthHIGHWAY email newsletter, which was designed by the email-marketing firm FulcrumTech, LLC, wins a Winter/Spring 2011 Web Health Award.


Click above thumbnail to see an issue of vHealthHighway.

Doylestown, PA – Virtua’s vHealthHIGHWAY e-newsletter – designed by the email-marketing firm FulcrumTech, LLC – was the Bronze Award winner of the Winter/Spring 2011 Web Health Awards. Honoring the nation’s best digital health resources, the Web Health Awards competition is organized by the Health Information Resource Center – a national information clearinghouse for professionals who work in consumer health fields. In addition to e-newsletters, the entry categories included blog, interactive content, social network, website, and mobile applications. Winners were chosen from among 500 entries by a panel of 39 digital health experts.

“We are pleased and honored to have played a role in creating Virtua’s award-winning email newsletter,” says FulcrumTech President Mitch Lapides. “Email newsletters are a powerful marketing tool that can help build loyalty and trust among a subscriber base of prospects and clients. At FulcrumTech, we strive to create aesthetically pleasing, custom-designed email newsletters that drive the intended business results, fit with an organization’s branding and website, and render effectively over multiple email clients. Virtua’s vHealthHIGHWAY newsletter is a winning example.”

“This is an exciting honor for Virtua’s vHealthHIGHWAY e-newsletter,” says John Martino, Virtua’s Manager, Marketing Communications. “With FulcrumTech’s help, we’ve created an email newsletter that effectively presents valuable health and wellness content in a fresh, attractive, and user-friendly design.”

About FulcrumTech, LLC
Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net.

About Virtua
Virtua is a comprehensive multi-hospital healthcare system headquartered in Marlton, NJ. Its mission is to deliver a world-class patient experience through its programs of excellence in cancer treatment, cardiology, orthopedics, women’s health, pediatrics, surgery, neuroscience, and wellness. A non-profit organization, Virtua employs 8,400 clinical and administrative personnel, and approximately 1,800 physicians serve as medical staff members. Virtua has distinguished itself as one of the first Six Sigma organizations in healthcare, as an early adopter of clinical and digital technologies, and for its innovative partnerships with nationally renowned organizations such as GE Healthcare, Fox Chase Cancer Center, and Children’s Hospital of Philadelphia (CHOP). It has been honored twice with the New Jersey Governor’s Award for Clinical Excellence and recognized with the Leadership Award for Outstanding Achievement by Voluntary Hospitals of America. Virtua has been honored as the #1 Best Employer in the Delaware Valley by the Philadelphia Business Journal and is the recipient of the Consumer Choice Awards by National Research Corporation. Virtua is proud to be the official southern New Jersey sponsor of the Go Red for Women and Start! Walking Movements. For more information, visit www.virtua.org or call 1-888-VIRTUA-3 (1-888-847-8823).

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