Email Marketing Automation – How to Take Your ROI to the Next Level
Is your email-marketing team short-staffed? Are you under constant pressure to increase revenue? If your answer to these questions is “yes,” here’s how using automation for your email-marketing campaigns is a fantastic solution.
6 Super Ways to Keep Your Subscribers Engaged and Happy
As the saying goes, “You can’t please all of the people all of the time.” But when it comes to email marketing, you should strive to keep as many of your subscribers as possible happy and engaged with your email campaigns. Otherwise, you’ll likely find your unsubscribe and spam report rates on the rise, while your email-marketing return on investment (ROI) plummets.
Trending Technologies in Email Marketing Seen at EEC
What’s trending in email marketing in 2015? Here are links to some of the neat email technologies mentioned or exhibited at the 2015 Email Evolution Conference. These products and platforms give insight to the future of email marketing.
10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails
Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue…
Google’s New Inbox App — What It Means for Email Marketers
In October, Google introduced Inbox — a new application for desktop and mobile devices designed to help users better organize and manage their email. How will it impact email marketers? That’s what we talk about here. Inbox — Available by Invitation Only Google’s Inbox app is currently available by invitation only, so email marketers probably…
How Much Does Email Marketing Cost?
What is the cost of email marketing, and what are the factors in determining the price of a campaign? Responding to that question is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive the cost of implementing a successful email campaign. Email-Campaign Costs—A…