4 Tips for Building a Powerful Email Automation Series
Looking to build an effective email automation series? One that drives revenue growth by getting your prospects and customers the right email content at just the right time? Here are four keys to a successful automation series.
Email-Marketing Optimization—7 Tips for Targeting Millennials
The annual buying power of millennials is rapidly rising each year, predicted to reach $200 billion in 2017. Who are your millennial customers and how can you optimize your email-marketing campaigns to better reach, engage, and convert this consumer group?
4 Email-Marketing Predictions for 2017
When it comes to email, what should you be focusing on in the coming year? Here are four email-marketing predictions for 2017 to get you headed in the right direction.
Holiday Email Teasers—3 Tips for Driving Holiday E-Commerce Sales
At FulcrumTech, we have a little trick up our sleeves for dramatically driving up holiday email conversion rates: holiday teasers. Check out these tips for creating holiday teaser emails, and give your e-commerce sales a big lift during the holiday season.
How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks
How do you get more prospects and customers to open and click your emails? Make sure that your emails are relevant, personal, and expected (i.e., recipients have actually asked to receive them). Check out a ton of ideas for leveraging dynamic content to optimize the relevant and personal aspects of your email marketing.
10 Email Tips for a Very Merry (and Profitable) Holiday Season
The holiday season is right around the corner. Are you ready with an email-marketing strategy that will maximize engagement, drive revenue, and make the most of the heightened holiday retail opportunities? Check out these trends and tips to help you meet and exceed your e-commerce marketing goals!