Using conversational copy in your emails is one of the best ways to engage with your email subscribers. Here are 5 conversational copywriting tips to help you build engagement with your subscribers, drive more conversions, and give a big boost to your return on investment.
When it comes to email-marketing best practices, many myths abound. Here, we debunk 5 common myths, as well as provide advice to help you improve your email-marketing strategies and results.
In last month’s NewsLever feature, we focused on email send frequency.
Here, we delve deeper and talk about cadence — a primary factor in determining the success of your automated email-marketing campaigns.
Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe. Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions. Click on the video to get these…
Is your email-marketing team short-staffed? Are you under constant pressure to increase revenue? If your answer to these questions is “yes,” here’s how using automation for your email-marketing campaigns is a fantastic solution.
As the saying goes, “You can’t please all of the people all of the time.” But when it comes to email marketing, you should strive to keep as many of your subscribers as possible happy and engaged with your email campaigns. Otherwise, you’ll likely find your unsubscribe and spam report rates on the rise, while your email-marketing return on investment (ROI) plummets.