Shipping and delivery confirmations, password resets, and receipts — these are all examples of transactional emails. And compared to promotional emails sent from the same company, transactional emails are eight times as likely to be opened. Are you making the most of the huge opportunity provided by transactional emails to build your brand and boost revenue?
So you know your email campaigns could be doing better, but you can’t pinpoint exactly what you’re doing wrong. Sound familiar? Here, we take a look at five of the most common mistakes marketers make in their email campaigns.
Using conversational copy in your emails is one of the best ways to engage with your email subscribers. Here are 5 conversational copywriting tips to help you build engagement with your subscribers, drive more conversions, and give a big boost to your return on investment.
When it comes to email-marketing best practices, many myths abound. Here, we debunk 5 common myths, as well as provide advice to help you improve your email-marketing strategies and results.
In last month’s NewsLever feature, we focused on email send frequency.
Here, we delve deeper and talk about cadence — a primary factor in determining the success of your automated email-marketing campaigns.
Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe. Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions. Click on the video to get these…