If last year was any indication of what the upcoming holiday season will be like for e-commerce companies, it’s going to be record-breaking! In fact, in a recent Forbes survey, more consumers (82%) said that they plan to buy online this holiday season rather than in stores (77%). Check out these 8 tips to get your email-marketing campaigns ready to capture consumers’ attention and send your holiday sales soaring.
Nobody’s perfect. But when it comes to email marketing, having an effective quality assurance (QA) process in place is one of the most important ways to help ensure the production of flawless email campaigns. Check out these email QA insights and tips to help you avoid making mistakes and having to send the dreaded apology or “oops” email.
How can you sign up more subscribers, boost engagement, optimize deliverability, and increase the opens, clicks, and conversions for your email campaigns? Here’s our list of the top best practices for email marketing in 2018.
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
A customer signs up to get email promotions from your company but then marks your email as spam. Here are reasons why consumers hit the “Report spam” button, as well as some handy tips to prevent it from happening to your next email campaign.
In last month’s blog, we talked about 3 triggered email campaigns that have the biggest impact on increasing e-commerce sales: welcome, abandoned-cart recovery, and post-purchase nurturing campaigns. How do top e-commerce companies use these types of email campaigns to engage customers? Here are some recent study results to help answer that question.